News on Food Trends from Belgium

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Clarebout Potatoes, a Belgian leader in frozen potato products, is reportedly close to a billion-euro strategic deal with U.S. agri-food giant J.R. Simplot, potentially reshaping the global frozen fries market.
June 01, 2025
Belgian Frozen Fries Giant Clarebout Eyes Billion-Euro Deal with US Food Titan Simplot
Clarebout Potatoes, a top Belgian frozen fries producer, is in advanced talks with US giant J.R. Simplot for a major deal, possibly worth billions. The move could expand both firms’ global reach amid rising industry competition.
Welcome to the second International Day of Potato in Brussels, 27 May 2025 — uniting potato value chain leaders to celebrate innovation, sustainability, and the crop’s future.
May 31, 2025
Brussels Marks International Day of Potato with High-Level Conference and 'Seed-to-Fork' Exhibition
Brussels marked the 2nd International Day of Potato with a conference and exhibition, highlighting the crop's role in food security, sustainability, and innovation. Stakeholders called for supportive EU policies to boost the potato value chain.
Potatoes in the field
March 06, 2025
Belpotato.be calls for signed potato contracts to be correctly executed
Belpotato.be is surprised to learn of the proposals from some potato buyers, whereby they unilaterally reduce the contracted quantities from the buyer without any form of consultation in already signed contracts. This is unacceptable.
Foodeq and Sticomax join forces
February 25, 2025
Sticomax Acquisition of FoodeQ Engineering enhances Presence in the Food Industry in the Benelux Region and Beyond
Belgian machine builder Sticomax, the holding company above the companies IntOCon (BE), StuMaCo (BE), Romonta (NL), ViwateQ (NL) and DutchTecSource (NL), is acquiring Dutch sector colleague FoodeQ Engineering. 
Agristo French Fries production
January 20, 2025
Agristo optimizes Potato Production with Polysense's Virtual Quality Assistant for Efficiency and Sustainability
Agristo, a global leader in potato products, is targeting an ambitious milestone: producing 1.3 million tons annually by 2030. Agristo has partnered with Polysense, a cutting-edge AI innovator specializing in food industry solutions to achieve this sustainably.
Roger & Roger Named First SDG Pioneer in Wallonia by UNITAR
December 26, 2024
Potato Chip manufacturer Roger & Roger recognized as sustainability Pioneer in Wallonia by UNITAR
Roger & Roger has been honoured as the first SDG Pioneer in Wallonia by the United Nations Institute for Training and Research (UNITAR). This prestigious title recognizes companies that have successfully integrated sustainability and the UN Sustainable Development Goals (SDGs) into their operations.
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Potato tubers in the field
July 02, 2024
North-western European potato growers: Never such a difficult planting season, never so much uncertainties about the harvest!
Very late and difficult planting conditions and emergence problems on a large scale are cause of concern in some of the main production regions in North-western Europe.
Brand new website about sustainable fertilization of potatoes.
April 02, 2024
Belfertil and Belgapom promote the sustainable fertilization of potatoes with a new website for growers
BELFertil and Belgapom collaborate to offer growers, crop supervisors, and advisors a new website dedicated to sustainable fertilization practices for potatoes.
This modern facility, located in Ranst, Belgium, which earned the title of 'Factory of the Future,' last year, embodies Pomuni's commitment to innovation and excellence
March 30, 2024
Pomuni CEO Ben Muyshondt Sees the Market for Frozen Products to Grow in Next 3 to 4 Year
With innovation, resilience, and a commitment to sustainability as its guiding principles, Pomuni is poised to continue its ascent, leaving an indelible mark on the agricultural landscape of Belgium and beyond.
New frying line to make Belgian fries even tastier
February 06, 2024
New pilot frying line to make Belgian fries even tastier
Nothing as Belgian as a tasty packet of fries. But sustainably producing fries requires a lot of knowledge, development and collaboration with companies and researchers.
TOMRA Insight Foreign Materials Identification
November 02, 2023
TOMRA Food wins International FoodTec Award for foreign material identification
The foreign material identification accuracy of TOMRA Food's sorting and grading solutions has won a prestigious International FoodTec Award for 'using artificial intelligence and cloud technology to improve food safety, quality, and traceability while increasing process efficiency'.
Potato field rows with green bushes
October 10, 2023
Temporada difícil para los productores de semilla en Europa afectará la disponibilidad para los mercados de exportación
La temporada de cultivo de 2023 trajo desafíos sin precedentes para los productores de semilla de papa en Europa. Condiciones climáticas desfavorables y una reducción en la superficie sembrada han provocado retrasos en la siembra, disminución de los rendimientos y una importante escasez de semilla.
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March 28, 2023
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