News Related To Information Technology from Europe

August 21, 2012
Fries from your phone: McDonald's testing mobile payment app
McDonald's customers in Paris can now pay for a Royale with Cheese using their smartphones or tablets - a concept that could spread to the company's 33,500 locations worldwide if the fast-food leader likes the results.
From the archive
August 14, 2012
New British app allows potato chip bags to predict the weather
It is probably hard to go wrong with a promotion based on the British obsession with the weather. That is why packets of Walkers crisps, as the Brits call potato chips, will feature augmented reality weather forecasts using an app from Blippar.
From the archive
 World potato Congres 2012
March 01, 2012
Space age agronomy on show at the World Potato Congress
Satellite technology developed during the cold war is set to deliver state-of-the-art crop monitoring systems to help growers improve agronomy and drive up profits. Although the technology dates back several decades, its capabilities for remote sensing...
From the archive
January 04, 2012
Smartphone app for measuring potato ground cover
Cambridge University Farm is working on a smartphone app to measure ground cover in potato crops.
From the archive
Walkers for news
January 14, 2011
PepsiCo UK's environment report plots 'path to zero'
Path to zero, PepsiCo UK and Ireland's second environmental sustainability report, sets out how Pepsico UK and Ireland will radically reduce our impact on the environment. The commitments made in the report cover climate change, agriculture, water use...
From the archive
PepsiCo today announced plans to roll-out its new i-crop farming technology on a global basis.
October 19, 2010
Pepsico: I-crop 'precision farming' technology rolled out globally to reduce water use and carbon emissions
PepsiCo today announced plans to roll-out its new i-crop farming technology on a global basis.
From the archive
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Moisture probe in a potato field to measure the moisture content of the soil (picture added in 2017)
May 26, 2010
Frito-lay wants to run the chips factory on water extracted from the potato
Food giant PepsiCo has come up with a novel way to cut its water consumption - by extracting it from potatoes and recycling it.
From the archive
The BPA facility in Woerden, The Netherlands
When is the Right Time to Transition to Robotic Packaging?
Scott Williams, the Northwest Regional Sales Manager of BluePrint Automation (BPA) answers some of the common questions about transition to Robotic Packaging.

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