News Related To Information Technology from United Kingdom

August 30, 2012

Pepsico UK introduces smartphone app to predict potato yields;i-crop trial results revealed

Smartphone App to predict potato yield PepsiCo and Cambridge University have joined forces to introduce mobile technology to crop planning, with a new smartphone app that will help farmers predict future harvests.

August 14, 2012

New British app allows potato chip bags to predict the weather

It is probably hard to go wrong with a promotion based on the British obsession with the weather. That is why packets of Walkers crisps, as the Brits call potato chips, will feature augmented reality weather forecasts using an app from Blippar.

March 01, 2012

Space age agronomy on show at the World Potato Congress

Satellite technology developed during the cold war is set to deliver state-of-the-art crop monitoring systems to help growers improve agronomy and drive up profits. Although the technology dates back several decades, its capabilities for remote sensing...

January 04, 2012

Smartphone app for measuring potato ground cover

Cambridge University Farm is working on a smartphone app to measure ground cover in potato crops.

January 14, 2011

PepsiCo UK's environment report plots 'path to zero'

Path to zero, PepsiCo UK and Ireland's second environmental sustainability report, sets out how Pepsico UK and Ireland will radically reduce our impact on the environment. The commitments made in the report cover climate change, agriculture, water use...

October 19, 2010

Pepsico: I-crop 'precision farming' technology rolled out globally to reduce water use and carbon emissions

PepsiCo today announced plans to roll-out its new i-crop farming technology on a global basis.

May 26, 2010

Frito-lay wants to run the chips factory on water extracted from the potato

Food giant PepsiCo has come up with a novel way to cut its water consumption - by extracting it from potatoes and recycling it.

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