Potato News from Texas

Four fan-favorite flavors return to store shelves as part of the new Lay's Flavor That Hits Home™ lineup
March 31, 2024
Lays Invites Fans on a Journey with locally Inspired Potato Chip Flavours
This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.
SunChips Solar Eclipse
March 28, 2024
SunChips Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi
As the country prepares for the highly anticipated solar eclipse, SunChips® is stepping into the spotlight.
Aaron Fox, Executive Vice President, at Fox Packaging
March 27, 2024
Aaron Fox, VP of Fox Packaging on Sustainable Packaging
In the ever-evolving landscape of packaging, where sustainability takes center stage, Fox Packaging's team actively monitors the market, its trends, and most importantly, supply chain needs.
Jensie Smith, Retail and Key Account Manager at Fox Packaging
March 14, 2024
Fox Packaging appoints Jensie Smith as Retail and Key account manager
Fox Packaging welcomes Jensie Smith as the Retail and Key Account Manager, dedicated to enhancing customer service and providing vital support to the sales team.
LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips
February 21, 2024
LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton
Lay's® debuts of its latest flavor innovation: Lay's® Sweet & Spicy Honey flavored chips.
Frito Lay Snack Index
February 10, 2024
Frito-Lay announces the annual Super Bowl Snack index: how you will snack on game day - on your couch
The first-ever Super Bowl in Las Vegas will be among the year's most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better.
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Cheetos Crunchy Buffalo
January 26, 2024
Cheetos® Drops the Second-Best Thing to Buffalo Wings: Cheetos® Crunchy Buffalo--Hitting Store Shelves Just in Time for Super Bowl LVIII
Buffalo Wings have had their moment in the spotlight, so to show that being the best isn't all it's cracked up to be, Cheetos is proud to step in and claim the title of the second-best Buffalo thing.
Potato Expo 2024 Registration
January 25, 2024
Potato Expo 2024 Shines in Austin with 2320 Attendees, Paving the Way for Las Vegas Edition on Jan 14-15, 2025
In a dazzling display of innovation and collaboration, the Potato Expo 2024 concluded on Jan 11th, leaving 2320 attendees and 216 exhibitors with an announcement of Potato Expo 2025, Las Vegas.
Candid snack company founder and CEO Chris Kajander receives the USD 10,000 grand prize for his pitch to SNAC Tank highlighting the sustainability of his company's Noons™ cacao bites snack
January 23, 2024
Just started a snack brand? SNAC International Now Accepting Applications for SNAC Tank Pitch Competition
SNAC International announce the third SNAC Tank Pitch Competition: in a 'Shark Tank' like competition, innovative start-up snack brands have the opportunity to compete for a USD 10,000 prize. With featuring guest judge Daymond John!
The COTX08063-2Ru potato clone by the Texas A&M Potato Breeding Program is being touted as the best chance for Texas to enter into the french fry market.
January 11, 2024
Texas A&M Potato Breeding Program highlights market, varietal expansions
Advances, including Texas french fry variety and nutrition qualities, to be discussed at National Potato Expo in Austin.
Scott Automation Palletising Solutions
January 11, 2024
Step up your palletising solutions: talk to Scott Automation at Potato Expo 2024 in Austin, Texas
Scott Automation will showcase their palletising solutions at Potato Expo 2024 in Austin, Texas - USA on January 10 - 11.
Potato LEAF Announces New ‘Leadership in the Field’ Program
January 10, 2024
Potato LEAF Announces New 'Leadership in the Field' Program
The Potato Leadership, Education, and Advancement Foundation (Potato LEAF) is excited to announce a new program, "Leadership in the Field: From Battlefield to Potato Field," held July 15-18, 2024, at the Gettysburg National Military Park in Gettysburg, Pa.
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January 10, 2024
VAM WaterTech at Potato Expo 2024
VAM WaterTech is one of the few Dutch companies that will participate in the Potato Expo 2024 in Austin, Texas.
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January 05, 2024
Potato Expo 2024: HarvestEye to showcase machine learning potato insights at Austin show
Machine-Learning driven crop insights tool, HarvestEye is set to showcase its refreshed 2.0 system at North America’s largest potato industry trade show Potato Expo.
Duane Hill Haith managing director at Potato Expo 2020
January 02, 2024
Haith highlights Innovations in Potato Handling Equipment at Potato Expo
Haith, a leading manufacturer of potato handling equipment in the United Kingdom, will kick start the new year by putting the spotlight on three new innovations at Potato Expo 2024 in Austin, Texas.
Expanding Foreign Markets: U.S. Chief Agricultural Negotiator to Address Potato Expo 2024
December 27, 2023
Expanding Foreign Markets: US Chief Agricultural Negotiator to Address Potato Expo 2024
Potato Expo 2024 is primed to be a unique opportunity to explore the world of potatoes, network with industry leaders, and gain insights into the future of this essential crop.
Frito-Lay's U.S. Snack Index Predicts 2024 Trends Amidst an Increasing Time Crunch
December 27, 2023
Frito-Lay US Snack Index Predicts 2024 Trends
The fifth annual US Snack Index confirms what many of us are feeling – there are simply not enough hours in the day. A lack of time to prepare, eat and enjoy meals – especially among parents and younger generations – will blur the once-clear line between 'snacks' and 'meals' in 2024.
Martin Otto
December 18, 2023
Keynote Speakers of Snack International event SNX 2024 announced
SNAC International’s education and collaboration forum SNX 2024 will take place on April 14-16 in Dallas TX at the Hyatt Regency Dallas.

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