Potato News from Texas

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Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker.
May 25, 2021

Pepsico promotes its Ruffles® Ridged potato chips ... with shoes???

Inspired by the defining characteristics of the signature chip, the sneakers are the edgy embodiment of what it means to own one's style, story - and your ridges.
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Frito-Lay Snack Index: Summer 2021
May 20, 2021

Frito-Lay Snack Index: Summer 2021

Consumers Have 'Two Summers in One' Mentality as Memorial Day Approaches, Frito-Lay U.S. Snack Index Finds. Results flip: In 2020, more than 80 percent of Americans were staying home for Memorial Day; this year, 80 percent are gearing up to go out.
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Cheetos And Doritos Go Head-to-Head In Epic Flamin' Hot Faceoff
May 03, 2021

Cheetos And Doritos Go Head-to-Head In Epic Flamin' Hot Faceoff

After years of fans debating and taking sides, Cheetos® and Doritos® will officially settle the score to see which beloved brand is truly the most loved. Will it be Team Cheetos, or will it be Team Doritos?
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Smartfood® Popcorn And Krispy Kreme® Unveil Iconic Flavor Mashup With Smartfood® Original Glazed Doughnut.
April 29, 2021

Smartfood® Popcorn And Krispy Kreme® Unveil Iconic Flavor Mashup With Smartfood® Original Glazed Doughnut

Popping into summer, the limited-edition flavor is set to delight fans nationwide who are looking for a fun yet smart snacking option. After years of anticipation, Smartfood® has released a once-in-a-lifetime flavor experience for fans – just in time for summer.
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MountainKing increases fresh potato sales significantly with the use of high-graphic display bins
January 29, 2021

MountainKing increases fresh potato sales significantly with the use of high-graphic display bins

Just as QSR-chains use enticing menu board images to drive sales of combo meals, jumbo-sized slushies and other selections, retail grocers are using the same concept to capture the attention of shoppers looking for a side dish for their next prepared, at-home meal.
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More Snacking and Smaller Gatherings at Home Expected for Super Bowl LV, Frito-Lay U.S. Snack Index Finds
January 28, 2021

Super Bowl LV: More Snacking and Smaller Gatherings at Home, according to Frito-Lay Snack Index

Frito-lay, leading provider of snacks in the United States, Estimates 21 Percent Increase in Snacking vs. Previous Super Bowls as More Consumers Plan to Watch at Home.
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Doritos Brings a New Dimension to This Year's Super Bowl Experience with this Commercial
January 19, 2021

Doritos Brings a New Dimension to This Year's Super Bowl Experience with this Commercial

Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be.
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Cheetos® Returns to the Super Bowl Stage with Mysterious (or Mischievous?) Campaign Starring Ashton Kutcher
January 15, 2021

Cheetos® Returns to the Super Bowl Stage with Campaign Starring Ashton Kutcher

Released today, teaser playfully reveals the brand has teamed up with the actor to steal the spotlight at Super Bowl LV ... with more talent to be revealed.
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Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack
December 12, 2020

Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack

Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.
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More Snacking and Online Purchasing Expected for Holiday 2020
November 16, 2020

More Snacking and Online Purchasing Expected for Holiday 2020

Two out of Three Consumers Plan to Stock Up on Snacks More Now Than Before the Pandemic, with Dips Seeing Dramatic Increase in Lead up to the Holidays Due to Convenience, According to Latest U.S. Snack Index
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Potato Expo 2021 Goes 100% Virtual
November 05, 2020

Potato Expo 2021 Goes 100% Virtual

In light of on-going developments with COVID-19 the organizers of the Potato Expo 2021 have decided to hold the event as a Virtual Experience, entirely online.
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TGI Fridays® now offers Beyond Chili Loaded Potato Skins
October 09, 2020

Restaurant chain TGI Fridays® now offers Beyond Chili Loaded Potato Skins

TGI Fridays® is partnering with Beyond Meat®, a leader in plant-based meat, and one of the dishes on offer is Beyond Chili Loaded Potato Skins.
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Potato Expo 2021 will offer Live, In-Person and Virtual Experience 
September 18, 2020

Potato Expo 2021 will offer Live, In-Person and Virtual Experience 

Last January we could never have predicted how the year would play out. In light of the impacts of COVID-19, we knew that the Potato Expo had to change.
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Black Gold Farms starts Texas potato harvest soon
April 27, 2020

Black Gold Farms starts Texas potato harvest soon

Black Gold Farms, Grand Forks, N.D., will start the harvest of red potatoes in Texas soon. The company will be harvesting the potatoes for about a month, starting in early May in Pearsall, Texas, according to a news release.
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KRAVE Rings In 2020 With New Plant-Based Jerky And Pork Rinds
March 31, 2020

KRAVE introduces Plant-Based Jerky and Pork Rinds

Famed Protein Snack Brand Expands Portfolio with Two New Innovations that Meet Consumers' Evolving Needs. KRAVE Plant-Based Jerky is perfect for flexitarians and those looking to incorporate more plant-based foods into their diets.
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Frito-Lay U.S. Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game
January 23, 2020

Frito-Lay U.S. Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game

As fans prep their platters for the Super Bowl, Frito-Lay has announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience.
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Cheetos Pops Into The New Year With Launch Of Cheetos Popcorn In Stores Nationwide
January 16, 2020

Cheetos Pops Into The New Year With Launch Of Cheetos Popcorn In United States

The Orange Cheetos Cheese Dust Everyone Loves – Combined with Popcorn Available in Both Cheddar and Flamin’ Hot® Flavors. Snackers everywhere love the delicious cheesy dust that lingers on their fingertips after enjoying a bag of Cheetos.
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More Smiles In 2020: Lay's Kicks Off Search For People Creating Joy Across The Country; Unveils Three New Flavors To Smile About
January 09, 2020

More Smiles In 2020: Lay's Kicks Off Search For People Creating Joy Across The Country; Unveils Three New Flavors To Smile About

Most Americans (66 percent) consider themselves 'happy' people, while 33 percent go out of their way to smile at strangers - according to Lay's 2020 Smiles Survey.
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