This year is marked by strong demand and insufficient supply of potatoes, a situation that professionals of the industry and media go so far as to call 'the global potato shortage'.

For the past year, PepsiCo Egypt has been working to empower Egyptian farmers by supporting them through training programs aimed at providing them with stronger technical know-how and other skills to improve efficiency and productivity.

Pepsico's joint venture in Egypt, Chipsy For Food Industries SAE, announced a major agricultural programme to produce all seed potatoes locally.