Retail Trends from Africa

McCain Foods South Africa claims in this advert that it produces the country's 'number one' chip.

McCain Foods South Africa can't claim they are 'SA's NO.1 Chip'

February 28, 2019

McCain Foods South Africa claims in this advert that it produces the country's 'number one' chip. However, the Advertising Regulatory Board (ARB) told them to remove the ads with immediate effect because the claim is simply not true.

Johannesburg-based Krunch is on the South African market for just more than a year and is sold mainly in Gauteng at various independent supermarkets.

Krunch potato chips has to change logo and packaging after complaint by Simba

February 10, 2016

The Advertising Standards Authority of South Africa (ASA) partially upheld Simba’s complaint against Krunch potato chips