News on Food Trends from United Kingdom

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

Potato yield increases in the United Kingdom have stuttered to a halt in a similar manner to cereals in recent years and experts believe improving the state of British potato-growing soils will be vital to drive yields higher again.

Following the successful first-time collaboration by the British potato and horticulture sector at Fruit Logistica 2013, Potato Council, Horticultural Development Company (HDC) and the Commercial Horticultural Association (CHA) return with their industries to this massive event in February 2014.

The potato industry flocked to Harrogate for BP2013, with organisers reporting a 20 per cent increase on the usual 6,000 attendance.

Chip Week has become one of the biggest awareness weeks in the calendar, but, as important as it is, it is still only one aspect of the work that Potato Council does to support the sector.

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

A farm worker who became trapped in a potato sorting machine has been left with extremely serious arm injuries.

Educating children about the importance of food, farming and healthy eating is a priority for Potato Council and the ‘Grow Your Own Potatoes’ project does just that. Now entering its tenth year, the project has reached over 2 million children to date.

Las grasas saturadas de la mantequilla, el queso o la carne roja no son tan perjudiciales para el corazón como se creía hasta ahora, de acuerdo con un estudio publicado en la revista médica British Medical Journal (BMJ).

Sixty firefighters tackled a blaze which started at a Walkers food processing factory in Leicester Wednesday morning.

Soldier, Atlantic rower and motivational speaker, Rory Mackenzie, strives for success and is constantly searching for new challenges. Ticket holders to the sell-out BP2013 potato industry dinner, will get the opportunity to hear his inspirational story.

In the United Kingdom, Members of Parliament (MPs) were treated to a day of potatoes, as Potato Council was sponsored to attend Parliament during Potato Week (7-13 October).

In the United Kingdom, a high profile advertising campaign has been launched to drive awareness and sales of named potato varieties.

More than 140 potato growers, advisors and agronomists met at Frederick Hiam Ltd, Tuddenham, Suffolk at the end of August, 2013, for Potato Council’s East of England Potato Day.

Machinery manufacturer Tong Peal has announced a brand new machinery finishing process, as part of continued efforts to provide farmers and growers with the highest quality custom handling equipment.

Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.