KFC's Go Cup brings chicken and fries to car cupholders

After all the attention that has been paid to cars' cupholders over the years, finally a fast-food chain has figured out that it can hold food, not just beverages.

KFC has introduced the Go Cup, a shallow bowl designed for chicken snacks that sits in a car's cupholder. It represents a foray by KFC into snack foods, not just full meals. It also shows how KFC is trying to think outside the bucket when it comes to creating ways of making its food suitable for being held in hands, an area where its burger competitors have had an advantage.

"It was born out of an effort to make our food more portable,"says KFC spokesman Rick Maynard.

KFC says it conducted a survey that showed that 53% of car owners ages 18 to 32 would be more likely to eat in their cars if the food container would fit in a cupholder. And 35% of those surveyed described themselves as "one hander"eaters. The other hand, presumably, is for driving.