Lamb Weston will showcase Snap Fries, Frenzy Fries and Original Mash Cup at WOFEX 2026 in Manila, highlighting potato innovations designed to help airlines and foodservice operators improve efficiency, flexibility and menu differentiation.

Lamb Weston’s Frenzy Fries won Gold at the National Restaurant Pub and Bar Show Innovation Challenge for their creative, experiential concept. Judges praised the product’s innovation and market impact.

Lamb Weston launches Frenzy Fries, a unique 3-sided, skin-on fry designed to enhance sensory dining experiences and help UK foodservice operators stand out. With a 20-minute hold time and extra crispy texture, they offer innovation, quality, and reduced waste.