Brand Description
Kurkure is a brand of corn puffs, developed and produced by Pepsico India. The snack is named after the Hindi word for "crunchy".

Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with well-known Indian actors.

(Click picture to watch video)View of the kurkure production line at Pepsico India

How Kurkure is made: video of the Kurkure production plant
(Courtesy: Pepsico, 2016)

Kurkure is made in automated plants at three locations – Channo (Punjab), Kolkata and Pune.

In 2013 Pepsico also started producing Kurkure in Canada

Kurkure is available in a wide range of flavours:

  • Chilli Chatka
  • Hyderabadi Hungama
  • Monster Paws Funky Tomato
  • Naughty Tomato
  • Puffcorn Yummy Cheese
  • Solid Masti Twisteez Teekha Meetha Khatta
  • Corn Cups Yummy Cheese
  • Zigzag Yummy Cheese
  • Monster Paws Fun Cheese
  • Crunchy Rings
  • Green Chutney Rajasthani Style
  • Masala Munch
  • Monster Paws Mad Masala
  • Puffcorn Mad Masala
  • Solid Masti Twisteez Masala
  • Solid Masti Twisteez Mango Pickle Flavour
  • Monster Smileez Tom Cheese
  • Zigzag Mad Masala
  • Papad-O-Nutz Chilli Masala
New flavours are added on a regular basis!

Kurkure Ingredients

Looking for nutritional or ingredient information of a Kurkure snack?
Try this link

And no, Kurkure does NOT contain plastic, but it burns - as almost all savoury snacks do - because it contains oil and starch...
PepsiCo entered India in 1989 and in a short period, has grown into one of the largest food and beverage businesses in the country.

One of the largest US multinational investors in the country, PepsiCo has been consistently investing in India and has built an expansive beverage and snack food business supported by 38 beverage plants and 3 food plants.

PepsiCo and its partners recently announced an additional targeted investment of Rs. 33,000 Crore (5.5 billion USD) in India by 2020 in the areas of product innovation, increasing manufacturing capacity, ramping up market infrastructure, strengthening supply chain and expanding company’s agriculture programme.

(Click to enlarge)

Snacks Plants in India (Courtesy: Pepsico India)

PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana, Gatorade and Quaker. In two decades, the company has been able to organically grow eight brands that generate Rs. 1000 crores or more (1.6 billion USD) in estimated annual retails sales and are household names, trusted across the country.
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