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Kurkure

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Kurkure is one of two master brands of Pepsico India (Lays and Kurkure). Kurkure (the Hindi word for 'crunchy') was first used as a brand name in India for corn puffs - similar to - developed and produced by Pepsico India. Pepsico India has also relaunched several of its Lehar namkeens under its Kurkure master brand

Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with well-known Indian actors.

(Click picture to watch video) View of the kurkure production line at Pepsico India

How Kurkure is made: video of the Kurkure production plant
(Courtesy: Pepsico, 2016)

Kurkure is made in automated plants at three locations – Channo (Punjab), Kolkata and Pune.

In 2013 Pepsico also started producing Kurkure in Canada

Kurkure is available in a wide range of flavours:
 
  • Chilli Chatka
  • Hyderabadi Hungama
  • Monster Paws Funky Tomato
  • Naughty Tomato
  • Puffcorn Yummy Cheese
  • Solid Masti Twisteez Teekha Meetha Khatta
  • Corn Cups Yummy Cheese
  • Zigzag Yummy Cheese
  • Monster Paws Fun Cheese
  • Crunchy Rings
  • Green Chutney Rajasthani Style
  • Masala Munch
  • Monster Paws Mad Masala
  • Puffcorn Mad Masala
  • Solid Masti Twisteez Masala
  • Solid Masti Twisteez Mango Pickle Flavour
  • Monster Smileez Tom Cheese
  • Zigzag Mad Masala
  • Papad-O-Nutz Chilli Masala

New flavours are added on a regular basis!
 

Kurkure Ingredients


Looking for nutritional or ingredient information of a Kurkure snack?
Try this link

And no, Kurkure does NOT contain plastic, but it burns - as almost all savoury snacks do - because it contains oil and starch...

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News for this Company

Kurkure expands its portfolio with new Chatpata Cheese flavour
June 27, 2022

Kurkure expands its portfolio with new Chatpata Cheese flavour

Strengthening its distinct position in the market, Kurkure, one of India’s most loved snack brands, has expanded its portfolio with its latest flavour innovation Kurkure Chatpata Cheese.
Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises
September 23, 2020

India: Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises

Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks.
PepsiCo India partners with Dunzo to launch Exclusive LAY'S and Kurkure E-Stores
May 29, 2020

PepsiCo India partners with Dunzo to launch Exclusive LAY'S and Kurkure E-Stores

Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur Consumers can select their favorite snack brands on 'daily grocery' on Dunzo's app, place their orders & get them delivered to their doorstep within an hour of ordering.
Pepsico to invest 1 billion in Pakistan
December 20, 2018

Pepsico to invest 1 billion in Pakistan

PepsiCo plans to invest US$1 billion in Pakistan over the next five years, the PepsiCo Chief Executive Officer (CEO) for Asia, Middle East and North Africa (AMENA) Mike Spanos told Prime Minister Imran Khan in a meeting held in Islamabad late last month.