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Kurkure

Brand Description
Kurkure is a brand of corn puffs, developed and produced by Pepsico India. The snack is named after the Hindi word for "crunchy".

Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with well-known Indian actors.

(Click picture to watch video)

How Kurkure is made: video of the Kurkure production plant
(Courtesy: Pepsico, 2016)

Kurkure is made in automated plants at three locations – Channo (Punjab), Kolkata and Pune.

Kurkure is available in a wide range of flavours:

  • Chilli Chatka
  • Hyderabadi Hungama
  • Monster Paws Funky Tomato
  • Naughty Tomato
  • Puffcorn Yummy Cheese
  • Solid Masti Twisteez Teekha Meetha Khatta
  • Corn Cups Yummy Cheese
  • Zigzag Yummy Cheese
  • Monster Paws Fun Cheese
  • Crunchy Rings
  • Green Chutney Rajasthani Style
  • Masala Munch
  • Monster Paws Mad Masala
  • Puffcorn Mad Masala
  • Solid Masti Twisteez Masala
  • Solid Masti Twisteez Mango Pickle Flavour
  • Monster Smileez Tom Cheese
  • Zigzag Mad Masala
  • Papad-O-Nutz Chilli Masala
And no, Kurkure does NOT contain plastic, but it burns - as almost all savoury snacks do - because it contains oil and starch...
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