Balaji Wafers is one of the larger potato chips producing companies in India, with a high market share especially in Gujarat.
In 2014 a market share of over 70% was reported for Gujarat of over 60% for Maharashtra.
The company operates two snack processing plants, the main plant is located in Rajkot, while a second plant is located in the Valsad district both in Gujarat.
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September 25, 2012
Indian savory snacks market shifts towards branded traditional salty snacks
Just three years ago, the Indian savory snacks market was dominated by western snacks such as potato chips and finger sticks that had nearly two-third of the market controlled primarily by Pepsi Frito Lays and ITC Foods.From the archive
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