Bluebird Foods Ltd is the largest manufacturer of chips and snacks in New Zealand. Bluebird Foods became part of Pepsico (Frito-Lay) in 2006.
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September 24, 2011
Batches of Bluebird potato chips recalled
A number of batches of Bluebird potato chips are being recalled after pieces of blue and green rubber were found inside some packets. The Ready Salted Original Cut Chip packs were produced at the Bluebird Auckland manufacturing plant. Bluebird is war...From the archive

June 01, 2010
Bluebird Foods recalls potato chips due to undeclared allergens
Bluebird Light Plus Sea Salt Potato Chips (150g bags) displaying Best Before date 25 August 2010 should not be consumed due to the presence of undeclared allergens – milk, soy and gluten. There have been no reports of illness, however any person conc...From the archive

July 09, 2008
New Zealand Advertising watchdog slams snack ad for stimulating overconsumption
A snack food promotion accused of encouraging children to eat the equivalent of more than a kilogram of fat has been stung by the Advertising Standards Authority. The authority upheld a complaint by the Ministry of Health that Bluebird Foods' "R...From the archive
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