The Doritos brand, in partnership with the It Gets Better Project, announced a new, limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible.

Doritos today announced the arrival of Doritos Roulette chips to US store shelves. These chips were introduced in Mexico and popularized in numerous markets across the globe ever since. Each bag contains mostly Doritos Nacho Cheese flavored chips with an ultra-spicy, hot chip in every handful.

Doritos, the tortilla corn chip snack from PepsiCo, is launching a new variant to its range – Doritos Roulette in the United Kingdom

Revenue from its Frito-Lay division increased 2 percent in North America, according to an earnings report released Wednesday, while beverage sales in the region remained flat.