August 23, 2010
Frito-Lay India launches 'Kurkure Spend Time with the Family Program'
A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.From the archive
May 06, 2010
Export of Kurkure, Aliva considered by Frito-Lay India
Frito-Lay, the snack food division of PepsiCo India, is contemplating export of indigenously-developed products Kurkure and Aliva to markets such as the US and UK. 'We are looking at markets where the Indian diaspora is strong'.From the archive
November 03, 2008
Indian Actress Kareena Kapoor will star in marketing Frito-Lay Kurkure snack
Deepika Warrier, Director - Marketing, PepsiCo India Holdings (FritoLay Division), said, “We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit.From the archive