EarthFresh Farms has announced the purchase of Mountain King Potatoes, effective September 25, 2024. Established in 1963, EarthFresh is a North American produce company that specializes in potatoes, carrots and onions.

MountainKing has launched a re-brand of one of its popular, gourmet varieties with the introduction of its Butter Cream Potatoes, now available in three-pound poly mesh bags.

MountainKing is spicing up several of its gourmet varieties by partnering with Tajín Clásico Seasoning to offer shoppers a free sample of the top-selling dry seasoning in 1.5 lb. bags

As MountainKing readies for its fall harvest, early tests from its fields in Colorado’s San Luis Valley offer encouraging signs for several of the brand’s gourmet varieties including its yellow-flesh varietals.

All-yellow flesh potatoes continue to rise above russets, reds and whites in the critical metric of retailer volume sales, an encouraging sign for grocers as growers ready for their upcoming fall harvests.

As shoppers stock up for the summer grilling season, new national sales data indicates US sales of fingerlings and smaller-sized gourmet varietal potatoes, both popular for backyard cookouts, remain on a solid, upward ascent.

Just as QSR-chains use enticing menu board images to drive sales of combo meals, jumbo-sized slushies and other selections, retail grocers are using the same concept to capture the attention of shoppers looking for a side dish for their next prepared, at-home meal.

MountainKing Potatoes has added Cindy Adkins, a former owner and operator of the nation's largest certified organic packer of fingerling potatoes, to its team of sales representatives, the company says in a press release recently issued.

In response to the explosive growth and demand for smaller-sized potatoes in smaller-sized bags.