Buying potato chips is changing fast with direct-to-consumer brands and online shopping. Will D2C delivery replace supermarket shelves? Let’s explore current habits and what the future holds for this popular snack.

By 2040, potato wafers will delight all the senses with enhanced taste, nutrition, texture, and appearance—driven by advances in food tech, agriculture, and changing consumer demands.

If you think making potato snacks is simply a case of slicing spuds and tossing them into hot oil, think again! Behind every perfectly crisp packet of crisps or golden chip lies a world of challenges, clever fixes, and constant innovation.

The potato snack aisle is a battlefield-crammed with crisps, chips, fries, and a dizzying array of flavours. With global market revenues expected to reach over USD 126 billion by 2034 and a steady 3% annual growth rate, it’s clear that competition is fierce and only getting hotter.

Rising frying oil prices present a significant challenge for potato snack manufacturers, directly impacting their profit margins and operational strategies.

As Europe and Japan ban synthetic antioxidants like TBHQ, the food industry shifts to safer, plant-based solutions. Prasan Solutions leads the way with AO17, offering clean-label, natural protection for frying oils without compromising performance.

Consumers are rejecting synthetic antioxidants in snacks, pushing the industry toward natural options. Prasan Solutions' AO17, a plant-based antioxidant, leads the shift with clean-label benefits, safety, and effective frying oil protection.