Sabritas is a top snack brand in Mexico. Founded in 1943, it is renowned for the quality, variety and flavors of its products, and serves as the umbrella brand under which PepsiCo markets Frito-Lay products in Mexico.
Sabritas is also the name brand for its own line of potato chips, and manufactures and markets several local brands such as Doritos, Cheetos, Tostitos, Fritos, Crujitos, Poffets, Rancheritos and Sabritones.
Sabritas is headquartered in Mexico City and has ten production plants.
PepsiCo acquired Sabritas in 1966.
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Sabritas
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May 21, 2019
PepsiCo Mexico announces an investment of 4 billion dollars in the next two years, which includes the construction of a new Snacks Plant in Guanajuato.
The PepsiCo Mexico System, integrated by PepsiCo Mexico Foods and its strategic partner Grupo Gepp, announced an investment plan of 4 billion dollars in Mexico between 2019 and 2020,which includes the construction of a new Snacks Plant in Guanajuato.
May 29, 2012
Mexico protects PepsiCo subsidiary after attacks
Mexican police are providing stepped-up security for a PepsiCo subsidiary targeted by firebomb attacks over the weekend, official said Tuesday. About one hundred state and federal police are guarding the distribution centers of Sabritas, a Mexican sna...From the archive
May 28, 2012
México sufre ola de ataques incendiarios contra empresa de papas fritas
Según noticias de Xinhua, grupos armados atacaron y quemaron durante el fin de semana por lo menos cuatro bodegas y 49 camiones de una popular empresa de papas fritas en los estados de Michoacán y Guanajuato, en la región central de México, destacó el ...From the archive
May 28, 2012
Lay´s relanza sus populares Lay´s Andinas en homenaje al Día Nacional de la Papa
En homenaje al Día Nacional de la Papa y resaltando la importancia que representa dentro de nuestra gastronomía y la dieta de los peruanos, este producto será relanzado con un nuevo diseño, por la popular marca Lay´s bajo el nombre de Lay´s Peruanísima...From the archive
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