In the first week of June, an Idaho potato grower could expect to receive between $7.75 and $8.25 for 100 pounds of potatoes, depending on quality, according to data. In the first week of July, prices had fallen to between $4.25 and $4.75.

Sweet potatoes have turned into a sweet deal for Wada Farms Marketing Group LLC, which just opened a new sales office in Raleigh, North Carolina, to handle sweet potato volumes that have tripled in the past six years.

The 2012-13 potato season in the US promises big supplies of russets nationwide, a fact that San Luis Valley growers approach as a challenge and an opportunity.

Idaho Falls, Idaho-based Wada Farms Marketing Group LLC has taken on potato sales and marketing responsibilities for Worley &McCullough Inc., a grower-shipper in Colorado’s San Luis Valley.

The measurement of sustainability from one farm to the next farm seems almost impossible based on a single set of metrics or a tightly written definition.

Long-sluggish russet markets are beginning to strengthen, and prices should continue to rise as the 2011-2012 deal enters its homestretch this summer. Strong processing demand was beginning to tip the scales in March in what has been a year of abundan...

Shippers say consumers like the convenience of picking up bagged sweet potatoes, and the 3-pound bag seems to be just the right size. Sales of bagged sweet potatoes are picking up, said George Wooten, president and partner, Wayne E. Bailey Produce Co....

Allan Parker, President &CEO, World Potato Congress Inc. today announced the appointment of Albert T. Wada as a member of the Board of Directors. Mr. Wada is the Chairman and CEO of Wada Farms Inc., an irrigated farming enterprise in eastern Idaho ...