As a leading grower of fresh potatoes, Wada Farms set out to improve efficiency, enhance product quality, and reduce reliance on manual labor. All while preparing for future growth.

Do you require additional capacity? Are you facing challenges related to labor issues or inconsistent quality? The world of potato packers is challenging. Batch qualities vary, but customer demands remain consistently high.

Kip Yeates, Vice President of Fresh Operations at potato company Wada Farms, highlights the success of their partnership with Ellips in enhancing potato grading efficiency and quality consistency, exceeding initial expectations and paving the way for future advancements in AI-driven grading technology.

Wada Farms Marketing Group is growing its specialty potato program, including red, yellow and fingerling potatoes, says Kevin Stanger, president of the Idaho Falls, Idaho-based company.

Five months into the shipping season, Michele Peterson, who heads the Colorado sales office of Idaho Falls-based Wada Farms Marketing Group, was seeing the quality of the 2019 potato harvest in Colorado’s San Luis Valley measure up to her expectations.

With demand for organically-grown produce continuing to increase, Wada Farm Marketing Group LLC in Idaho Falls, ID, made a commitment several years ago to greatly expand its organic offerings across all of its product lines.

Wada Farms announced this week it has entered into a strategic partnership with organic potato packer Genesis Organics located in Southern Idaho.

Wada Farms is currently planting next year’s crop. While potatoes from last season are still plentiful in the market and there is no issue with supply, large-sized Russet potatoes will be short in Idaho until new crop comes on.

Idaho is currently confronted with the unusual situation that large Russet potatoes are far more expensive than small Russets and the price gap is only increasing.