Fast Food Companies See Beijing Olympics As Opportunity for Higher Sales

Bookmark
Abril 03, 2008
As the Olympic torch makes its way to Beijing, some American fast food companies are following the flame in a bid to capitalize on both the growing Chinese consumer market and the coming influx of tourist dollars.

Chains big and small are either opening new locations, trying out new concepts or expanding into China for the first time before the Beijing Olympics begin August 8.

McDonald's Corp., for example, is opening four new official Olympics locations in Beijing. The No. 1 hamburger chain is a sponsor of the games.

Yum Brands Inc., which operates both KFC and Pizza Hut in China, is opening the first two Beijing locations of its new East Dawning concept to coincide with the Olympics. The company already has a huge presence in China, with KFC now one of the most popular fast food chains in the country. But its East Dawning chain, which focuses on Chinese fast food, is newer and smaller, with just 12 locations all in Shanghai

Fuente
CNN money
Sponsored Content
Tomra - Leaderboard - 20240328

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

  • KFC

    KFC has more than 18,000 restaurants in 115 countries across the globe. And in quite a few U.S. cities, KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location.

  • Yum! Brands Inc.

    Yum! Brands, Inc. (YUM) is a quick service restaurant company based on number of system units, with approximately 37,000 units in more than 120 countries and territories. The company operates the restaurant concepts of KFC, Pizza Hut and Taco Bell.

Temas Relacionados

Cadenas QSR/Restaurantes
China
China
China