McDonald's Corp will speed up its expansion drive in central and eastern Europe to tap into the region's vibrant growth and increasingly affluent middle class, its No. 2 official said.
Over the last several years, McDonald's has not grown significantly in Europe's emerging economies such as Poland or Romania as it focused on improving its image in the continent's more established markets, such as France and Britain.
The group plans to invest another $1-$1.1 billion in its European restaurants next year, McDonald's President and Chief Operating Officer Ralph Alvarez told Reuters in an interview at a newly remodeled restaurant in Poznan, western Poland.
Over the last several years, McDonald's has not grown significantly in Europe's emerging economies such as Poland or Romania as it focused on improving its image in the continent's more established markets, such as France and Britain.
The group plans to invest another $1-$1.1 billion in its European restaurants next year, McDonald's President and Chief Operating Officer Ralph Alvarez told Reuters in an interview at a newly remodeled restaurant in Poznan, western Poland.
