New Ad Agency for Kettle Chips

Kettle Foods has tapped independent Cultivator Advertising &Design here for ad services following a review.

The Salem, Ore.-based client provides the agency with a potential creative showcase, and work is set to break next month, targeting consumers who seek out "natural"and gourmet foods.

The budget was not disclosed, but is likely in the low-seven figures for efforts including print and online outreach. Kettle had no measured major-media spending last year, but has tallied $500,000 in the U.S. so far in 2009, per Nielsen.