The potato industry needs innovation to create a long-term rise in demand, U.S. Potato Board President Tim O’Connor said at the group’s annual meeting.
“There’s a difference between increasing demand and just getting a temporary sales bump,” O’Connor said March 12.
O'Connor mentioned five focus points: convenience, nutrition, retail, foodservice and export.
“We have to turn to these issues today so tomorrow looks better,” he said. “It won’t happen by just focusing on day-to-day sales activities.”
USPB President Tim O'Connor calls for strategic approach to improve potato sales
¿Te gustaría recibir noticias como esta por correo electrónico? ¡Únete y suscríbete!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Empresa Destacada
Related News
Julio 08, 2026
University of Tokyo and Kubota Develop AI-Powered Drone System to Predict Potato Yields Before Harvest
Researchers from the University of Tokyo and Kubota developed a drone- and AI-based system to predict potato yields before harvest. Using drone imagery, machine learning, and growth modeling, it enables accurate, non-destructive yield forecasting.
Julio 08, 2026
Global potato processing shifts toward efficiency as Asia expands capacity and Europe adapts
Global potato processing is shifting toward efficiency as Asia expands capacity while Europe invests in automation and energy-saving technologies. Heat and drought are increasing crop variability, influencing starch markets and supply strategies.
Julio 08, 2026
Brazil: rural credit, potato harvest, biotechnology and weather shape the start of July.
The first week of July in Brazil was marked by the 2026/2027 Crop Plan, the start of the winter potato harvest, advances in biotechnology, new sanitary regulations, and weather changes affecting the potato sector.
