The French Fry: Alexia Invites you to Reinvent this Culinary Classic

The French Fry: Alexia Invites you to Reinvent this Culinary Classic
Noviembre 08, 2010

With the mid-term elections behind us, there's still one more critical issue left for Americans to vote on: the future of the French fry.

Starting today, food lovers from both parties will have a chance to "Reinvent a Classic with Alexia."The campaign, which runs through March 1, 2011, encourages consumers to visit www.Facebook.com/AlexiaFoods to determine the next Alexia fry by voting for a potato variety and seasoning pair, then matching their choice with their favorite fry cut.

At-home cooks frequently rewrite the recipe book by adding their unique ideas to standard dishes.  Alexia has been doing the same for almost a decade by reinventing classic side dishes through the addition of simple, yet extraordinary ingredients with delicious results such as Spicy Sweet Potato Julienne Fries with Chipotle Seasoning and Oven Reds with Olive Oil, Parmesan &Roasted Garlic.

Now, consumers have the chance to "Reinvent a Classic with Alexia"through their online votes.

"At Alexia, we love food. We love talking about it, we love making it and we love eating it. And we know the American public does too,"said, Mauro Pennella, vice president and general manager, Alexia Foods. "That's why we can't wait for food lovers on Facebook to elect the next Alexia fry to hit store shelves."

How to Reinvent a Classic

Facebook users can "Reinvent a Classic with Alexia"at www.Facebook.com/AlexiaFoods by:

  • Voting for the following potato flavor pairings: Carolina BBQ Sweet Potato, Chili Lime Sweet Potato, Caribbean Jerk Russet Potato or Parmesan Lemon Russet Potato

  • Matching their choice with the following fry cuts: Julienne, Crinkle or Waffle

  • Submitting their vote!
The new Alexia fry chosen by the most consumers will be on shelf beginning in the fall of 2011.

As an added incentive, all consumers who "Reinvent a Classic with Alexia"on Facebook will receive a $1.00 off coupon redeemable for Alexia frozen products, while supplies last.
¿Te gustaría recibir noticias como esta por correo electrónico? ¡Únete y suscríbete!
Únete a nuestra Telegrama ¡Canal para actualizaciones periódicas!
Contenido Patrocinado
Beirut Erbil Potato Products Company Commends Project's Commitment to Agricultural Innovation and Sustainability
Julio 07, 2024

French visit marks Beirut Erbil Potato Products Company commitment to Agricultural Innovation and Sustainability

Beirut Erbil Potato Products Company Welcomes French Consulate Representative in Erbil and Mosul and Delegation from AFD and Mercy Corps as they visited the PERMA Program in Iraq. 
Ruffles and KFC have created The Plunge Bucket
Julio 03, 2024

Ruffles and KFC Introduce Double Crunch Zinger Hot & Spicy Chicken Flavoured Chips!

Ruffles and KFC are teaming up for the third consecutive year, and they're bringing an all-new flavour and crunch to the table.
David Manzini, the President of PepsiCo Russia, Belarus, Ukraine, the Caucasus and Central Asia and Olzhas Bektenov, the Prime Minister of Kazakhstan
Junio 27, 2024

Pepsico to start potato chips production in Kazakhstan

Kazakh Prime Minister Olzhas Bektenov met with David Manzini, President of PepsiCo Russia, Belarus, Ukraine, the Caucasus and Central Asia, to discuss the construction of Pepsico's snacks plant construction project in the Almaty region.
Contenido Patrocinado