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     Alexia All Natural

    With the mid-term elections behind us, there's still one more critical issue left for Americans to vote on: the future of the French fry.

    Starting today, food lovers from both parties will have a chance to "Reinvent a Classic with Alexia."The campaign, which runs through March 1, 2011, encourages consumers to visit to determine the next Alexia fry by voting for a potato variety and seasoning pair, then matching their choice with their favorite fry cut.

    At-home cooks frequently rewrite the recipe book by adding their unique ideas to standard dishes.  Alexia has been doing the same for almost a decade by reinventing classic side dishes through the addition of simple, yet extraordinary ingredients with delicious results such as Spicy Sweet Potato Julienne Fries with Chipotle Seasoning and Oven Reds with Olive Oil, Parmesan &Roasted Garlic.

    Now, consumers have the chance to "Reinvent a Classic with Alexia"through their online votes.

    "At Alexia, we love food. We love talking about it, we love making it and we love eating it. And we know the American public does too,"said, Mauro Pennella, vice president and general manager, Alexia Foods. "That's why we can't wait for food lovers on Facebook to elect the next Alexia fry to hit store shelves."

    How to Reinvent a Classic

    Facebook users can "Reinvent a Classic with Alexia"at by:

    • Voting for the following potato flavor pairings: Carolina BBQ Sweet Potato, Chili Lime Sweet Potato, Caribbean Jerk Russet Potato or Parmesan Lemon Russet Potato

    • Matching their choice with the following fry cuts: Julienne, Crinkle or Waffle

    • Submitting their vote!
    The new Alexia fry chosen by the most consumers will be on shelf beginning in the fall of 2011.

    As an added incentive, all consumers who "Reinvent a Classic with Alexia"on Facebook will receive a $1.00 off coupon redeemable for Alexia frozen products, while supplies last.