McCain Foods hands £20m creative account to Adam & Eve DDB

McCain Foods (United Kingdom) has appointed Adam & Eve DDB to handle its £20m creative account following a pitch against Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and incumbent BMB.

Mat Goff, managing director at Adam & Eve DDB, said “We are thrilled to have been appointed by McCain. They are a great business with a great team and we are really excited about getting stuck in.”

Mark Hodge, marketing director at McCain Foods, said: “This is an exciting new chapter for our brand and one we are very excited about. From our very first meeting Adam & Eve DDB have impressed us with their thinking and ideas. We are really looking forward to working with them. At the same time it is also important to acknowledge and thank BMB for the significant contribution they have made to our business over the last 8 years.

The account had been held by BMB in the UK for eight years.