Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is making a bold new wager in the U.S. market, so to speak.
The brand today announced the arrival of Doritos Roulette chips to U.S. store shelves.
First introduced in Mexico and popularized in numerous markets across the globe ever since,
Doritos Roulette chips offer fans the ultimate game-of-chance-style snacking experience.
Each bag contains mostly Doritos Nacho Cheese flavored chips with an ultra-spicy, hot chip in every handful. With all of the chips looking the same, it's anyone's guess whether that next chip will be spicy-hot or not.
To celebrate the product's arrival stateside, the Doritos brand is bringing the spirit of Doritos Roulette chips to life via online games of chance on Twitter. Using #DoritosRoulette, fans can play for the opportunity to win various prizes ranging from wireless speakers to gaming consoles.
Fans also can tune in for a live gameshow-type giveaway with even bigger prizes streamed on Twitter's new Periscope platform. The Roulette-style twist? Three out of every four participants will earn a truly awesome prize, while one in four will walk away with a dud. For a chance to participate and official rules, please visit .
Doritos Roulette chips are available nationwide for a limited time only in 9.5 oz. bags for a suggested retail price of $4.29 each and 3 oz. bags for a suggested retail price of $1.49 each.