Today, Food Innovation Online officially launched its first product, a news service for potato processing industry professionals. This free web based service, named PotatoPro (http://www.potatoprocessing.biz) provides links to news from around the world related to the potato processing industry. "This service will make it easy for professionals in the potato processing industry to stay informed on new developments and trends around the world."according to Paul van Eijck. Using unique customization features, visitors of the site can tailor the information to their own needs. The service includes news in English, German and Dutch.