With the popularity of sweet potatoes continuing to grow steadily in Australia, McCain Foods is introducing new sweet potato products to the freezer aisle of supermarkets.
A 30 per cent increase in sales in the 12 months ending in September 2018 spurred the frozen food manufacturer to respond with the launch of a sweet potato alternative for preparation in the oven as alternative to regular fries.
With a combination described as sweet and crispy, the new Sweet Potato Cross Trax features a criss-cross waffle pattern.
Marketed as a healthy alternative to French fries and thick-cut chips, McCain Foods ANZ marketing manager Allen Hunt says that sweet potato fervour is growing across Australia.
Allen Hunt, marketing manager McCain Foods ANZ:
“Sweet Potato Cross Trax will give Australians a double delight of flavour and texture in a crispy, slightly sweet chip.”
“The humble oven-baked potato chip is a favourite among Australian families, but we know consumers continually want more choices in flavour, shape and texture.”
“These pub-style, highly dippable and loadable chips are a great side dish offering a wholesome alternative to the standard fry.”
McCain’s Sweet Potato Cross Trax chips are available at Coles and Metcash stores nationally for AU$4.99.