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Airdrie, Alberta is home to the newest facility of snack maker Super-pufft.

From left to right, Nate Horner, Minister of Agriculture, Forestry and Rural Economic Development, Yousif Al-Ali, President and CEO, Super-Pufft Snacks Corp and Airdrie Mayor Peter Brown. (Courtesy: Discover Airdrie)

May 21, 2022

The new USD 50-million facility of snack manufacturer Superpufft in Airdrie will support Alberta potato producers and create more than 100 jobs. The food processor selected Alberta because of the province’s reputation as a consistent producer of high-quality potatoes.

In addition to investment facilitation services, Super-Pufft received CAD 250,000 in funding, cost-shared by the federal and provincial governments under the Canadian Agricultural Partnership, to support equipment for their new Airdrie facility.

Marie-Claude Bibeau, federal Minister of Agriculture and Agri-Food:

"Alberta’s food processing sector is a major contributor to our economy. This investment towards Super-Pufft’s Airdrie facility will support local growers in the region while helping to increase global demand for the province’s high-quality potatoes. All Canadians benefit when food processors have the necessary equipment to increase their capacity for output."
Nate Horner, Minister of Agriculture, Forestry and Rural Economic Development:
"This is a great example of how Alberta’s first-class reputation for high-quality agricultural products, combined with the right business environment, is attracting new world-class agri-food investment to the province. Super-Pufft’s Airdrie facility represents a significant boost for Alberta’s potato growers, and will create hundreds of new jobs for Albertans."
When both phases of the project are operational, the Airdrie facility will use about 78,000 tonnes of Alberta potatoes each year.
(Click picture to watch video)
Airdrie's Newest Chip Factory

Airdrie's Newest Chip Factory

Yousif Al-Ali, president and CEO, Super-Pufft Snacks Corporation:
"I’m proud of the company we’ve created and the products we produce. We offer imaginative recipes made with the finest ingredients. We acquire technologies ahead of the marketplace and take measured risks to generate big ideas."

"We look to continue to grow and succeed with the continuous support from our dedicated employees and the community at large who assist us in making our customers’ bottom line our bottom line."
Alberta has a reputation for high-quality agricultural products, and investments like this help build the province’s capacity to meet the growing global demand for food. Potato processing is a key emerging area for growth in Alberta’s food processing industry.

Peter Brown, mayor, City of Airdrie:
"We are thrilled that Super-Pufft has chosen Airdrie as its first location in Western Canada and are excited to welcome them to our city. This venture will increase growth of a target industry, drive our local economy and create vast employment opportunities. We sincerely thank Super-Pufft for this significant investment in our community."
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