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Bord Bia Quality Mark on an Irish food product

Bord Bia Quality Mark on an Irish food product

January 29, 2023
Irish Farmers Association (IFA) President Tim Cullinan said the recent incident of French baby potatoes being labelled with the Bord Bia Quality Assurance mark is unacceptable.

Tim Cullinan:
"A thorough investigation must take place now, and the findings must be made public. Irish potato farmers go to great lengths to ensure that they meet exacting Quality Assurance standards so that their product is eligible for the QA mark. It is vitally important that consumers and farmers have confidence in Bord Bia’s systems."

"Irish potato farmers have been seriously hit with a massive increase in the cost of production over the past 12 months. They badly need market returns from the Irish market to be maximised, but actions such as this do the exact opposite."
IFA has contacted the Department of Agriculture and requested that they investigate this incident and give a full explanation.

Tim Cullinan:
"Bord Bia get significant state funding from the Department of Agriculture, and it is important that the Department satisfy themselves that Bord Bia’s systems are robust across all sectors."
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