JagaRico is a brand of potato snacks from Japan, owned by Calbee, Inc., that focuses on crispy potato sticks produced from processed potatoes. The brand provides convenient potato snacks that have a crunchy outside and a fluffy, soft inside, offered in various delicious flavors. In contrast to traditional sliced potato chips, JagaRico snacks are shaped like sticks and packaged for easy eating. The product line is sold in Japan and global markets, including the United States, via Calbee America's distribution network.
JagaRico was launched in Japan in October 1995 by Calbee, Inc., a Japanese snack food company founded in 1949. The brand was created as a component of Calbee's growth into potato-centric snack items beyond conventional potato chips. Eventually, JagaRico was incorporated into the company's global snack selection, with specific flavors launched to North American customers via Calbee America.
The JagaRico potato snack range offered by Calbee America includes:
- JagaRico Original
- JagaRico Teriyaki
- JagaRico Hokkaido Butter
- JagaRico Umami Seaweed
- JagaRico Cheese (Double Cheese)
