Oye Hoye is a potato chip brand of United Snacks in Pakistan. The brand is positioned within Pakistan's packaged snack market, with a range covering traditional, spicy and internationally influenced flavour profiles. The brand's chips are made from locally produced potatoes and are available in a range of nine flavors, including Masala, Tomato, French Cheese, Salted, Yogurt & Herb, Paprika, and Barbeque.

The brand's products use potatoes as the primary raw material and combine them with different seasoning blends to create flavoured snack products. United Snacks also markets limited-edition and themed Oye Hoye products, including flavours and packaging associated with sporting and cultural occasions.

Snack flavours offered: Masala, BBQ, Tomato, Salt & Pepper, Namkeen, Yeh Cheese, Green Chaska, Gol Gappa, Patakha Mirchi

Limited-edition and themed products include: Karachi Kings, The Smoked Seekh, Cricket Lovers Range