Americans concerned for their health, the environment and where their food comes from are changing the way they eat. And a yearning for more sensory stimulation is changing the way they shop. In response, manufacturers are changing the way they do business.
In 2008, more products designed to appeal to socially conscious buyers will make it onto shelves, according to food-trend analysts. Companies are focusing on promoting green initiatives and making their food labels easier to read, using fewer scary-sounding ingredients and emphasizing additive-free and "good-for-you"products. At the same time, the grocery industry is turning its stores into pleasure palaces complete with mood lighting, piped-in smells and tasting bars.
