McCain launches new Home Fries campaign

Bookmark

February 14, 2008

Source

McCain has launched an exciting new re-brand campaign for its best-tasting Home Fries product, to celebrate its rightful positioning as 'Chips as chips should be'. The Home Fries re-brand will build upon McCain’s long-running, ‘It’s All Good’ campaign, with an integrated marketing spend of £7m.

Like to receive news like this by email? Join and Subscribe!

Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!

Sponsored Content

Highlighted Company

McCain Foods Limited
McCain Foods Limited is an international leader in the frozen food industry and the world’s largest manufacturer of frozen potato specialities, employing approximately 18,000 people and operating 50 production facilities on six continents.

Related News

Aviko, part of Royal Cosun, is accelerating sustainability investments at its Dutch production sites through regional and national agreements to reduce emissions and improve air quality.

December 23, 2025

Royal Cosun Accelerates Sustainability with Major CO₂ Cuts Across Dutch Production Sites

Royal Cosun advances sustainability through regional and national deals. Limburg sites cut 30,000 tonnes of CO₂ annually, while a €73 (USD 85.6m) state agreement delivers a 167 kt CO₂ reduction by 2030, plus major nitrogen and ammonia cuts.

Netherlands

Bookmark

December 21, 2025

Lamb Weston reports Q2 2026 performance with volume growth, cost savings progress and dividend increase

Lamb Weston Holdings, Inc. (NYSE: LW) has announced its results for the second quarter of fiscal 2026 and updated its full year financial targets for fiscal 2026.

United States

Bookmark

Jeevan Dass, Senior Commercial Director for Asia-Pacific at Lamb Weston, speaking about the company’s first retail entry into Southeast Asia, launched in Singapore.

December 17, 2025

Lamb Weston’s First Retail Move into Southeast Asia Begins in Singapore

Lamb Weston entered Southeast Asia retail via Singapore, using it as a trend-setting test market. The company launched four oven- and air-fryer–ready fry SKUs, tailored to Asian habits, before planned expansion to Malaysia and beyond.