News On Potato Chips from Texas

Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.

This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.

As the country prepares for the highly anticipated solar eclipse, SunChips® is stepping into the spotlight.

Friendsgiving season is here and Lay's® – America's favorite potato chip – is central to the dinner table with the brand's spin on the viral cooking hack turning Lay's potato chips into a favorite side dish: mashed potatoes.

Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere.

Ready for flavor déjà vu? Last summer, the Lay's brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, Lay's is adding another twist

The latest U.S. Trend Index from snack leader Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care – and care deeply – about the companies.

Fritos, the versatile and "Down for Everything" corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.

Lay's teams up with two flagship Frito-Lay favorites for lay's flavor swap, bringing fans the ultimate flavor mashup experience.

Featuring the iconic taste and crunch of Fritos® corn chips, this new offering is the latest innovation from Papa Murphy's Take 'n' Bake pizza to upgrade BBQ season

Frito-Lay, a division of PepsiCo and leading snack manufacturer, along with Fort Bend County, today announced a $200 million investment at its Rosenberg, Texas, site.

Inspired by the defining characteristics of the signature chip, the sneakers are the edgy embodiment of what it means to own one's style, story - and your ridges.

Consumers Have 'Two Summers in One' Mentality as Memorial Day Approaches, Frito-Lay U.S. Snack Index Finds. Results flip: In 2020, more than 80 percent of Americans were staying home for Memorial Day; this year, 80 percent are gearing up to go out.

Frito-lay, leading provider of snacks in the United States, Estimates 21 Percent Increase in Snacking vs. Previous Super Bowls as More Consumers Plan to Watch at Home.

Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.

Two out of Three Consumers Plan to Stock Up on Snacks More Now Than Before the Pandemic, with Dips Seeing Dramatic Increase in Lead up to the Holidays Due to Convenience, According to Latest U.S. Snack Index

As fans prep their platters for the Super Bowl, Frito-Lay has announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience.

Most Americans (66 percent) consider themselves 'happy' people, while 33 percent go out of their way to smile at strangers - according to Lay's 2020 Smiles Survey.