News on The Potato Supply Chain from Wisconsin

Powered by potatoes
October 06, 2025
Powering Athletes Naturally: Wisconsin Potatoes for Performance and Sustainability
In May 2025, the Washington Post published an article entitled, powered by potatoes: Endurance athletes are chasing speed with spuds. The humble potato – cited as a mild, carbohydrate-packed fuel option – is growing in popularity among endurance athletes
Alsum Farms leads sustainable farming with nearly 30 years in the Healthy Grown Program, growing eco-friendly russet, red, and yellow potatoes.
August 11, 2025
Alsum Farms Begins Wisconsin Red and Yellow Potato Harvest
Wisconsin red and yellow potato harvest is underway at Alsum Farms in Adams, Wis. with the first potato loads being washed, graded, and packed for fresh market delivery to distribution centers and retail grocers.
Alsum Farms & Produce Awards $10,000 in Scholarships to High School SeniorsAlsum Farms & Produce Awards $10,000 in Scholarships to High School Seniors
June 09, 2025
Alsum Farms & Produce Awards USD 10,000 in Scholarships to Future Agricultural Leaders
Alsum Farms & Produce awarded USD 10,000 in scholarships to 10 Wisconsin high school seniors for academic, agricultural, and community excellence. The program supports future ag leaders.
PSA expands its network with four new members, strengthening sustainability efforts across the potato industry
April 01, 2025
Potato Sustainability Alliance Welcomes New Member Companies and a Grower Associate
PSA welcomes Iowa State University, Black Gold Farms, Tidal Grow AgriScience, and Potato Services of Michigan as new members in 2025, expanding collaboration to advance sustainability in the potato industry.
From research to the fields, it's a partnership built on trust and innovation." – Andy Diercks, Potato Farmer at Coloma Farms and Amanda Gevens, UW–Madison Plant Pathology Specialist
March 09, 2025
UW–Madison researchers and Wisconsin farmers work together to produce healthy potato harvests
Andy Diercks, a fourth-generation potato farmer from the small village of Coloma in central Wisconsin, is blunt about the difficult realities facing family-owned farms today.
Wisconsin Healthy Grown® Potatoes Featured on Award-Winning TV Show
January 25, 2025
Wisconsin Healthy Grown® Potatoes Featured on Award-Winning TV Show
As the third largest potato-producing state in the nation, Wisconsin potatoes have an important story to tell about feeding families with sustainably produced Wisconsin potatoes.
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RPE's Sweet Potato Portfolio of Products
October 23, 2024
RPE Launches Innovative Sweet Potato Program
RPE, a trusted leader in the fresh produce industry has announced the launch of its new comprehensive sweet potato program, tailored to meet growing market demands while maximizing efficiency for retail partners. 
Potato Sustainability Alliance for news
October 21, 2024
Potato Sustainability Alliance Welcomes New Member Companies and Grower Associates
The Potato Sustainability Alliance (PSA) has welcomed seven new members to its organization since the first quarter of 2024. RPE, LLC becomes the third member of the Fresh Marketer Sector to join PSA, and will be offering access to PSAs annual on-farm self-assessment.
Fresh potatoes
May 12, 2024
Potato Sustainability Alliance Releases 2023 North American Potato Sustainability Assessment Report
The Potato Sustainability Alliance (PSA) announced the release of its 2023 North American Potato Sustainability Assessment Report, communicating sustainability results gathered from 420 growers representing 589,120 potato acres across the U.S. and Canada. 
Potato Museum with antique equipment at Schroeder's Farms
May 01, 2024
Patience, Persistence, Adaptability: The Schroeder Family’s Five Generations of Farming Legacy at Schroeder Brother’s Farms
The Schroeder Brother’s Farms in Antigo, Wisconsin, founded by Eric Schroeder’s family in 1879, has been around long enough to have its own potato museum on site.
Roasted young potatoes
April 21, 2024
Turn up the heat this summer with unique potato offerings
From backyard BBQs to campfire cook outs, potatoes should be the MVP of summer time outdoor cooking adventures. They are versatile, delicious, easy to prepare, and the perfect complement to any summer dish.
Newly-elected PSA executive committee with CEO John Mesko during the winter board meeting at Potato Expo in Austin, TX. From L to R: Shane Sampels, Mike Wenkel, Tracy Shinners-Carnelley, John Mesko, Ritchey Toevs.
February 04, 2024
Potato Sustainability Alliance Elects Executive Committee
The Potato Sustainability Alliance’s (PSA) Board of Directors selected new executive committee members at its winter board meeting held last month month during the 2024 Potato Expo in Austin, Texas.
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Fresh Potatoes
November 08, 2023
McCain Foods USA, Campbell's Awarded USD 6.9 Million for Sustainable Potato-Growing Projects in Wisconsin and Maine
McCain Foods USA was awarded USD 6.9 million in funding through the U.S. Department of Agriculture (USDA)'s Regional Conservation Partnership Program (RCPP)
Dr. Horia Groza, University of Wisconsin-Madison, retired
October 01, 2023
The Nutritional Power of Potato: Carbohydrates
The journalist, Ben Feller, wrote, in 2009, an interesting story titled "The President and the Potato." David Letterman hosted President Barack Obama at his talk show and offered 10 funny reasons why his guest accepted to come. But Obama stopped him, saying, "The reason I’m here? I want to see that heart-shaped potato."
Rachel Atkinson-Leach, Vice President of Brand & Category Excellence at RPE
September 18, 2023
Farmer’s Promise announces New Burbank Reserve variety
Introducing the Burbank Reserve, a remarkable gem in the world of potatoes that effortlessly marries the qualities of casual and fine-dining restaurant excellence.
Alsum Farms Begins Wisconsin Yellow Potato Harvest
August 03, 2023
Alsum Farms Begins Wisconsin Yellow Potato Harvest
Wisconsin yellow potato harvest is underway at Alsum Farms in Arena, Wis. with the first potato loads being washed, graded and packed for fresh market delivery to distribution centers and retail grocers the first full week of August.
Randy Van Haren
March 08, 2023
Randy Van Haren Enters WPVGA Hall of Fame
Pest Management Specialist Randy Van Haren, who established Pest Pros, Inc. of Plainfield, in 1984, was inducted into the Wisconsin Potato & Vegetable Growers Association (WPVGA) Hall of Fame at the industry’s Annual Awards Banquet held February 8, 2023, in Stevens Point.
Anna and Alex Okray
February 21, 2023
Wisconsin Potato & Vegetable Growers Association (WPVGA) Presents Annual Industry Awards
In addition to its annual Hall of Fame induction, the Wisconsin Potato & Vegetable Growers Association (WPVGA) presented several other annual Industry Awards during a banquet on February 8, 2023, in Stevens Point.

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