Potato News from India

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September 11, 2007
Futures trading in potato changes the potato supply chain
Futures trading in potato started last year with contracts available on both MCX and NCDEX and things began changing. The MCX contract is based on prices at the cold storage and the NCDEX contract is based on mandi prices at Delhi. The average daily tu...
From the archive
August 27, 2007
Bingo carries forward the ‘Great Combination’ story for ‘Red Chilli Bijli Potato Chips’
ITC Food’s Bingo is once again using the popular ‘Great Combination’ humour platform for its newly launched ‘Red Chilli Bijli’ flavour potato chips. With its previous campaigns having generated a huge buzz around the brand name, ITC Food has decided t...
From the archive
August 22, 2007
Technico could boost ITC's Bingo potato chips business.
ITC’s latest acquisition may seem like an extension of its presence in the agri-inputs space. The Zuari group’s seed potato business Technico Pty in Australia will add to its agri-input business. But just as trading in wheat gives it an edge in sourci...
From the archive
Indian ITC takes over Australian owner of Technituber technology
August 18, 2007
Indian ITC takes over Australian owner of Technituber technology
Diversified major ITC Ltd, which launched potato chips under the brand Bingo, has taken over Australian agri-biotech company Technico Pty Ltd for an undisclosed sum, as part of a strategy to strengthen its foods business. An ITC spokesperson said th...
From the archive
August 14, 2007
Battle for Indian chips potatoes
A battle being fought between biggies like Pepsico, Reliance Retail and ITC one that could decide who makes the crisper chip. For the past seven years contract farming has ensured Pepsico to source 40 per cent of its need from Western Maharashtra, pota...
From the archive
August 03, 2007
Yum plans to double India business by 2010
Yum Brands Inc., parent of the KFC, Taco Bell and Pizza Hut fast-food chains, plans to double its Indian revenues by 2010 as it adds more restaurants, its top Indian official said on Friday. "We will be adding around 30-40 restaurants annually for...
From the archive
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July 23, 2007
Indian Flavours hot in Snack Food war
With flavours adapted from Indian favourites, the potato chips seem to cash in on the popularity of the dishes to connect as the preferred snack food. Be it Lay's Indian Mint Mischief or Bingo Chatkila Nimbu Achaar, Kurkure Mast Malabari Style or Chut...
From the archive

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