Potato News from the Netherlands

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Golden McDonald’s Fries – grown locally in the Netherlands and freshly prepared every day.
September 15, 2025
French Fries at McDonalds in the Netherlands are very Dutch
French Fries from McDonald’s may be world-famous, but they often grow just around the corner. Behind every portion of fries stand local farmers cultivating the potatoes, and Dutch entrepreneurs working together for more sustainable potato farming.
Global demand for frozen potato products is driving rapid expansion of processing plants in developing countries, reshaping international trade.
September 11, 2025
Global Frozen Potato Market Booms as Developing Countries Boost Production and Exports
Developing countries like China and India are expanding potato processing, shifting from importers to exporters. Global frozen potato trade rose from USD 7.7B to USD 13.2B (2019–2024), with demand and per-capita consumption growing worldwide.
Entrance gate at PotatoEurope 2025 in Lelystad, Netherlands, welcoming a record-breaking 17,268 visitors from 107 countries.
September 08, 2025
PotatoEurope 2025 in Lelystad Draws Record 17,268 Visitors from 107 Countries
PotatoEurope 2025 set records with 17,268 visitors from 107 countries on Sept 3-4 in Lelystad, Netherlands. Live demos, trial fields, and top innovations like Croptimal’s Croptiscan 9000 highlighted the event. Next edition: Sept 9-10, 2026, Germany.
Tummers and PolySense Join Forces to Enable Smarter, Data-Driven Potato Processing
September 02, 2025
Tummers and PolySense Partner to Launch AI-Powered, Data-Driven Potato Processing Solutions
Tummers and PolySense partner to launch AI-powered, camera-based potato processing. Debuting on the Delta Roller Spreader, it boosts efficiency, cuts waste, and fuels Tummers Connect, the digital platform for smarter, data-driven operations.
The 2026 Rota-Tip TE with its new discharge elevator and energy-efficient SEW drive, offering improved cleaning, safety, and lower power use
September 01, 2025
Smarter, Safer, Stronger - Haith 2026 Rota-Tip TE Redefines Box Handling
Haith, a UK-based manufacturer of vegetable handling systems, will attend Potato Europe 2025 with its European representative, SWP Machinery. The company will present the 2026 Rota-Tip TE (top eject) at stand VD10.
Preparations in full swing at WUR Field Crops in Lelystad, where PotatoEurope 2025 will host over 300 exhibitors and visitors from 119 countries on 3–4 September.
September 01, 2025
PotatoEurope 2025 in Lelystad: World-Leading Potato Event with 300+ Exhibitors and Global Innovations
PotatoEurope 2025 takes place 3–4 Sept. at WUR Lelystad with 300+ exhibitors & visitors from 119 countries. Highlights: trial harvests, ICM & market conferences, live demos from harvest to sorting, and innovation test fields.
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Investindustrial to acquire Kiremko, Idaho Steel, and Reyco – leading innovators in global potato processing equipment – uniting the three brands under one group to drive future growth and innovation.
August 31, 2025
Investindustrial Acquires Kiremko, Idaho Steel and Reyco to Build Global Leader in Potato Processing Equipment
Investindustrial will acquire Kiremko, Idaho Steel, and Reyco, leading potato processing equipment makers. The deal unites 3 family-owned firms into a global platform, aiming for growth via integration, innovation, and expansion.
Royal Avebe starts potato campaign
August 31, 2025
Start of 2025 Potato Starch Campaign: First Deliveries to Avebe in Gasselternijveen
Last week marked the start of the 2025 potato starch campaign at Aebe. Over the coming months, potatoes will be delivered six days a week to Royal Avebe’s factories
The new AVR Spirit 9200i VW combines ISOBUS controls, Varioweb cleaning, and Clean & Go bunker for efficient, gentle potato harvesting
August 28, 2025
Next-Generation Potato Harvester: AVR Launches Spirit 9200i VW
Following the successful introduction of the Spirit 9200i in 2024, AVR is now launching the Spirit 9200i VW: all the strengths of AVR’s most recent trailed harvester, completed with the patented Varioweb cleaning system.
August 26, 2025
Multiple Parties are interested to acquire Bankrupt Chilled Potato Producer CelaVita.
Following the recent announcement of CêlaVíta's bankruptcy, several companies have expressed interest in acquiring the Dutch producer of chilled potatoes. This raises cautious hopes for a possible restart, according to bankruptcy trustee Frans Aartsen.
Teams of Eqraft, Modesta, and Symach mark a decade of collaboration through the Onion Tech Alliance, combining expertise in processing, cleaning, and palletizing to deliver integrated agri-factory solutions worldwide.
August 25, 2025
Onion Tech Alliance marks 10 years of integrated agri-processing solutions
Ten years ago, three Dutch agri businesses started a strategic partnership. Each of them brought their own expertise: Eqraft builds smart onion facilities, Modesta keeps them clean, and Symach takes care of palletizing.
Tolsma-Grisnich’s new sustainable headquarters at Cavalier 3, Emmeloord, unites production, logistics, and offices to drive growth and innovation.
August 17, 2025
Tolsma-Grisnich Moves to New Modern Premises in Emmeloord, The Netherlands
Tolsma-Grisnich has moved to new sustainable premises at Cavalier 3, Emmeloord, uniting production, logistics & offices. The modern facility boosts efficiency & innovation. Official opening: 5 Sept for business relations, 6 Sept for the public.
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Nimbus has agreed to acquire CelaVita
August 13, 2025
Dutch Chilled Potato Business CêlaVíta bankrupt
Chilled Potato producer CêlaVíta has gone bankrupt. The Dutch company supplied pre-cut potatoes and pre-seasoned potato products to supermarkets, hotels, and restaurants throughout Europe.
Looop en Smicon stimuleren circulaire innovatie met aardappelschilvalorisatie in Nederland
August 12, 2025
Potato Peel Valorisation: Looop and Smicon Drive Circular Innovation
In Venlo, the Netherlands, circularity is not just a vision - it’s a working reality. At Looop, a company with roots in the agri-food sector dating back nearly a century, the last 30 years have marked a transformation.
Event Recap: Heat and Control’s FoodTech Forum 2025
August 02, 2025
Heat and Control Showcases Sustainable Innovations in Food Processing at FoodTech Forum 2025
FoodTech Forum 2025 brought together industry experts, customers, and partners for three weeks of live demos and discussions. Heat and Control® hosted sessions focused on innovative, sustainable solutions shaping the future of food processing.
EIB and Solynta sign EUR 20M deal under the InvestEU programme.
July 21, 2025
European boost for global food security: Solynta gets EUR 20 million to develop highly disease resistant potato varieties
The European Investment Bank has signed a EUR 20 million venture debt financing agreement with Dutch biotechnology company Solynta, to accelerate the development of potato varieties with enhanced resistance to disease and resilience to climate change
WUR Open Field Research Centre, venue for PotatoEurope 2025, featuring trial plots and sustainable energy systems.
July 20, 2025
PotatoEurope 2025 Set to Showcase Cutting-Edge Machinery, Smart Farming, and Live Demos in the Netherlands
PotatoEurope 2025, set for 3–4 Sept in Lelystad, Netherlands, showcases live machinery demos, smart agri-tech, and innovations in potato farming. With 300+ exhibitors and 15,000 visitors, it’s the premier hub to innovate, network, and grow.
New Verbruggen headquarters in Emmeloord
July 17, 2025
Verbruggen Palletizing Solutions moves into new Headquarters in Emmeloord
As of September 1st, 2025, Verbruggen Palletizing Solutions will relocate to a brand-new, purpose-built headquarter alongside the A6 highway in Emmeloord, the Netherlands.

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