News on Chips and Snacks from India

February 02, 2008

Frito-Lay steps up the fight for the Indian snacks market with new marketing campaign

With the branded snacks market buzzing with new entrants, the FritoLay division of PepsiCo India Holdings has kicked off a marketing campaign “Chala Change Ka Chakkar”, which the company claims is its biggest ever portfolio initiative in 2008. As part ...

January 25, 2008

Frito-lay India ropes in cricket star Dhoni as brand ambassador

PepsiCo India Holdings FritoLay India division has roped in Mahendra Singh Dhoni, youth icon and ODI captain to team up with Saif Ali Khan and Juhi Chawla to launch a FritoLay portfolio promotion called 'Chala Change Ka Chakkar' in February 2008.Dhoni ...

January 17, 2008

India's ITC Q3 Net Rises 16 pct, Beats Forecast

India's top tobacco firm, ITC Ltd, on Friday beat market forecasts with a 16 percent rise in quarterly profit, helped by strong growth in packaged foods and hotels, as it bolsters its non-cigarette businesses further.

January 15, 2008

Bengal all set to gain from potato

West Bengal farmers are now on a track to tap profit from potato cultivation and even started several organised potato processing unit in the state. It seemed to them very profitable compared to any other crop within their limit. According to a recent ...

January 10, 2008

AFT France plans more potato flakes units in India

France-based agricultural company, Advanced Food Technologies (AFT), is planning to set up a couple of potato flakes plants in the Hoogly district near Kolkata. Both the plants with capacity of producing 1200 kg/hour of flakes, would also facilitate...

December 06, 2007

Patent row over Pogo brand name

Turner International India has dragged potato wafer-maker Gee Pee Foods to court for using its Pogo channel name to brand its wafers, thereby scripting yet another patent skirmish. The Kolkata-based food company has been manufacturing Pogo chips sinc...

December 05, 2007

Check out the Potato Industry in India

Last week I received more information on one of the two (!) large potato conferences next year in India, so I decided this was a good time to pay attention to the fast changes in the Indian Potato Processing industry.

December 04, 2007

Frito-Lay goes Indian to up its market share

Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...

November 27, 2007

ITC Aiming for Top Spot in India

Indian giant ITC has announced that it aims to treble the turnover of its packaged food operations and to become the overall leader of the Indian packaged food sector by 2011.The cigarette giant’s food units are growing at a rate of 68.17% annually.Exa...

November 22, 2007

Interview with Manu Anand, managing director of Frito-Lay India

FritoLay India has become the largest player in the branded salty snack market in the country and has been one of the fastest-growing FMCG companies in India for a number of years. Fritolay India managing director Manu Anand discusses the future plans ...

November 16, 2007

The Indian Snack segment is getting bigger

Packaged snacks are getting a lot of attention from big, branded players. So Frito-Lay, with its Lays, Cheetos, Kurkure, Lehar, Uncle Chipps and Quaker Oats snack brands is seeing some pretty concentrated competition from ITC’s Bingo! with its 16 flav...

November 12, 2007

Dairy company GCMMF enters Indian snack market with Munch Time

Taking a cue from the success of ITC's Bingo, Gujarat Cooperative Milk Marketing Federation (GCMMF), universally known for its dairy products brand Amul, has decided to enter the branded snacks market with Munch Time, a salty snack much like Frito Lay’...

September 26, 2007

The power of private labels: Retailers take on established brands with their own

When Pepsico’s Frito-Lay decided to boycott Pantaloon’s Food Bazaar due to differences in terms of trade, it was the latter’s private label which got a boost in shares. Today Tasty Treat, the ready-to-eat private label of Food Bazaar, is leading with ...

September 18, 2007

FritoLay plans aggressive campaigns, to add variants to its brands

PepsiCo India's FritoLay brand is revving up through an array of marketing campaigns and variant launches, with the onset of cooler climes and its flagship cola business taking the seasonal backseat. According to Deepika Warrier, marketing director, F...

September 12, 2007

The battle for market share in the Indian savory snacks market

Over nearly a decade, Frito-Lays India grew to be the undisputed champion of the branded part of the salty snack segment, estimated to be valued at around Rs 2,000 crore. Competition for the vast majority of this period was principally from local brand...

August 27, 2007

Bingo carries forward the ‘Great Combination’ story for ‘Red Chilli Bijli Potato Chips’

ITC Food’s Bingo is once again using the popular ‘Great Combination’ humour platform for its newly launched ‘Red Chilli Bijli’ flavour potato chips. With its previous campaigns having generated a huge buzz around the brand name, ITC Food has decided t...

August 22, 2007

Technico could boost ITC's Bingo potato chips business.

ITC’s latest acquisition may seem like an extension of its presence in the agri-inputs space. The Zuari group’s seed potato business Technico Pty in Australia will add to its agri-input business. But just as trading in wheat gives it an edge in sourci...

August 18, 2007

Indian ITC takes over Australian owner of Technituber technology

Diversified major ITC Ltd, which launched potato chips under the brand Bingo, has taken over Australian agri-biotech company Technico Pty Ltd for an undisclosed sum, as part of a strategy to strengthen its foods business. An ITC spokesperson said th...

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