News on Food Trends from the United States

For more than 60 years, R.D. Offutt Farms has paired science with stewardship to grow potatoes the right way. This January, the company doubled down on that commitment, selecting Wadena County as the home of a new 90-acre potato research farm.

MoistTech Corp, the global leader in moisture measurement and control, will participate in SNX 2026, taking place March 29–31, 2026, in Dallas, Texas.

Savory snack food sales surged to USD 742 million during Super Bowl Week 2025, according to new Circana data commissioned by SNAC International, the leading international trade association for the snack industry representing over 200 companies worldwide.

Michigan State University Extension will host a free six-session 2026 Regenerative Agriculture Winter Webinar Series in February. The virtual program will share practical strategies to improve soil health, water quality and farm resilience.

Idahoan Foods has launched its new 'Get Real' campaign, created by The Brandon Agency, highlighting its Real Potatoes, Real Easy promise. The campaign positions Idahoan mashed potatoes as a quick, affordable and wholesome option made with 100% real potatoes.

Lamb Weston Holdings, Inc. (NYSE: LW) has announced its results for the second quarter of fiscal 2026 and updated its full year financial targets for fiscal 2026. 

Mars, global leader in pet care, snacking and food and Kellanova (NYSE: K), a leader in global snacking, international cereal and noodles and North America frozen foods, recently announced that Mars has received unconditional approval from the European Commission for its pending acquisition of Kellanova.

Alongside a roasted turkey and stuffing, a traditional Thanksgiving meal in the United States usually includes sweet potatoes glazed with butter and brown sugar and topped with toasted mini marshmallows.

Wendy’s Puerto Rico offers a unique ham-and-ranch baked potato not found in the U.S. The island’s menu also features items like Nutella Frosty and loaded fries, reflecting Wendy’s global trend of adapting creative flavors to local tastes.

Row 7 Seed Company launches its vibrant purple Starling sweet potato at East Coast Whole Foods. Developed by NC State, Starling blends creamy sweetness with rich flavor and antioxidant-packed color. It joins Row 7’s fall lineup of flavor-driven organic produce.

McCain Foods has agreed to acquire Penobscot McCrum LLC, expanding its North American operations. The deal adds McCrum’s modern Washburn, Maine, facility to McCain’s network, strengthening supply, innovation, and support for local farmers.

Potato Expo 2026, North America’s largest potato industry event, heads to Dallas Jan. 6–8. Featuring 180 exhibitors, 30+ sessions, and major networking, it unites the global potato supply chain to drive innovation, advocacy, and collaboration.

As harvest begins across the country, it’s go time for growers, agronomists, and farm managers—an ideal moment to showcase the versatility of the Soiltech Beacon, often called the Swiss Army Knife of ag sensors, shining brightest during harvest.

Scientists have decoded the sweetpotato’s complex hexaploid genome, revealing its mixed ancestry and resilience traits. This breakthrough offers powerful tools for breeders to boost yield, nutrition, and climate resistance, securing food futures.

In May 2025, the Washington Post published an article entitled, powered by potatoes: Endurance athletes are chasing speed with spuds. The humble potato – cited as a mild, carbohydrate-packed fuel option – is growing in popularity among endurance athletes

Cornell marks 160 years of potato breeding, creating 50+ varieties—including top U.S. chip potatoes and nematode-resistant strains. Farmer partnerships and USDA support drive innovation, boosting sustainability and the USD 100B U.S. potato industry.

Eastern Oregon potato growers face rising costs as U.S. tariffs hit fertilizer, equipment, and exports. Industry leaders warn of lost markets to China and long-term risks if tariffs persist.

Idahoan Foods introduces +PROTEIN™ Mashed Potatoes, made with 100% Idaho potatoes and packed with 6g of protein per serving. With 24g per pouch, they offer comfort food that supports nutrition goals while keeping you fuller longer.