The new HZPC potato variety Rashida is a true all-rounder. Underneath the good looks, there is a robust variety that copes well in all conditions. And that makes growers, packers and consumers happy.

In Northwestern Europe (EU-04; NL, DE, BE, FR) the potato sector is facing a range of issues in the upcoming months. The million dollar question: How will the potato market respond? An analysis by the NEPG.

Consumers, especially the young generation Y & Z love to learn more about flavor when purchasing food products.

Potato coop Agrico announced that Peter Oldenkamp will become director of Agrico Research starting August 1, 2023. He succeeds Sjefke Allefs as director. Sjefke Allefs has worked at Agrico Research since 1990, in the position of director for the past 24 years.

On occasion HZPC's 125th anniversary on February 27, 2023, Drs. A. A. M. Brok, Commissioner of the King of the Province of Friesland presented potato breeder HZPC with the certificate for the predicate Royal.

Potato breeding company HZPC is on track for the expected result of the financial year 2022-2023.

At Aviko, sales in frozen and chilled potato products grew strongly, partly due to the recovering foodservice market. The new Aviko factory in Poperinge in Belgium, which opened last year, and Aviko’s operations in China are contributing to this growth.

The board of the NAK has appointed Nancy Rietbroek as operational director. From March 1, 2023, she will start working at the NAK.

Solynta – hybrid potato breeding technology company from The Netherlands and FreshCrop Limited, Kenya’s largest producer of seed tubers, have signed an agreement to collaborate on the development of hybrid true potato innovation in Kenya.

Whether you are the sustainability manager at your company, or you’re about to forward this article to them, reducing the environmental impact of your product should be everybody’s goal.