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El consumo casero de platos preparados con base de patata crece en España en más de un 10%

Home consumption of potato-based dishes increases in Spain by more than 10%

April 05, 2021
The potato has become a key garnish in the Spanish diet: from the traditional patatas bravas to the well-known Italian gnocchi or the Japanese korokke, the popularity of this tuber knows no limits, and its consumption grows year after year.
La palabra patata y lo que nos cuenta sobre nuestra historia

La palabra patata y lo que nos cuenta sobre nuestra historia

March 29, 2021
Evidentemente, la patata es una excusa, aunque una poco inocente. Por muy insignificante que nos pueda parecer, la patata ocupa un lugar significativo en el mundo culinario y es, además, un alimento de gran importancia histórica.
AHDB: We are making potatoes trendy again!

AHDB: We are making potatoes trendy again!

February 22, 2021
Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.
Leon van den Oord, Jac van den Oord Potatoes, the Netherlands 'When it's cold, demand shifts to starchy potatoes for mash right away'

Leon van den Oord, Jac van den Oord Potatoes, the Netherlands: 'When it's cold, demand shifts to starchy potatoes for mash right away'

February 15, 2021
It started snowing in the Netherlands on Saturday evening. Many households are, therefore, serving mashed potatoes again.
Packed Lunch campaign in the UK to champion the jacket spud (baked potato)

The New Packed Lunch campaign to champion the jacket spud

February 01, 2021
AHDB is launching a new marketing campaign this February, with the amazing jacket potato (baked potato) at its heart.
PEI Potatoes 'Made To Enjoy'

PEI Potatoes 'Made To Enjoy'

January 20, 2021
PEI Potatoes will be on the small screen once again this year, with a brand new message and commercial. 'Made to Enjoy' is a new approach for PEI Potatoes, aimed more at the end consumer than our previous campaigns.
Following an unprecedented year, Tasteful Selections takes the time to enjoy the little things

Following an unprecedented year, Tasteful Selections takes the time to enjoy the little things

January 08, 2021
Tasteful Selections begins new campaign to celebrate the little joys in the New Year.
Baked potato campaign will be right on target

UK Baked potato campaign will use consumer specific targeted messages

December 08, 2020
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
Los 10 errores que cometes al elegir patatas

Los 10 errores que cometes al elegir patatas

November 30, 2020
Preguntamos a expertos para saber qué errores comentemos cuando las escogemos. ¿Por qué nos quedan demasiado duras o demasiados blandas? ¿Qué variedad es mejor para freír? ¿Y para hacer tortilla de patatas?
Gobierno de Perú promueve mayor consumo de papa

Gobierno de Perú promueve mayor consumo de papa

November 30, 2020
Desde el Programa Agroideas del Ministerio de Agricultura y Riego (Minagri), se busca promover el consumo de la papa peruana y destacar el trabajo de los agricultores que han mantenido una producción constante de este alimento, pese a la pandemia.

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