News on Potatoes at home

Belgian potato exporters are targeting UK demand for premium convenience foods. Innovative frozen, fresh-processed and airfryer-friendly products, alongside private-label expertise, are creating growth opportunities as domestic supply falls short.

EarthFresh Butter Potatoes are gaining momentum across North America, reaching over 4 million households. With acreage up 40% and 100% incremental sales, the premium lineup offers retailers new opportunities to grow the potato category.

The Dutch Potato Organisation celebrated Potato Tuesday on October 6 at Utrecht Central Station during the Week of Our Food. Visitors can enjoy free recipe booklets and discover the people behind the Dutch potato industry.

Idahoan Foods launches Ultimate Mashed Potatoes, a premium line made with 100% REAL Idaho® Potatoes. Available in Garlic Butter and Loaded Baked varieties, the new range delivers bold flavors and restaurant-style comfort in minutes.

Idahoan and the Idaho Potato Commission launch a National Potato Day recipe contest. Fans can make Idahoan mashed potatoes the main dish for a chance to win a Big Idaho Potato Hotel stay, USD 500 and potato swag.

Mousline faced a difficult 2025 with lower sales, crop problems, and lost contracts. The French brand is investing €14 million (USD 16.2 million), expanding exports, innovating products, and launching plant-based spreads to drive recovery.

The Little Potato Company, a leading little potato brand in North America, is helping families bring a little happiness to weeknight dinners this spring with a new seasonal campaign and consumer sweepstakes.

Grimmway Produce Group’s Cal-Organic Farms launched a year-round organic bite-size potato line with gold, red, medley, fingerling, and novelty nibbles in mesh packs, expanding convenience. Orders start March 9 after debut at SEPC Southern Exposure.

Albert Bartlett partners with Kate Hardcastle MBE to revive Britain’s love of potatoes. Their ‘Make Mealtimes Matter’ campaign promotes spuds as affordable, nutritious staples amid rising living costs.

Spain’s sweet potato supply is low due to weather, keeping demand and prices high. Marta Guerra’s nursery continues growing plants, noting rising consumer interest, strong Spanish quality vs imports, and ongoing water challenges.

The DKHV is relaunching the 'Kids an die Knolle' school garden program in 2026, inviting teachers and educators to register and receive 5 kg of free seed potatoes for hands-on learning. Schools can register until 15 February 2026.

The Little Potato Company, the leading little potato brand in North America, has launched its third annual 'A Little Holiday Happiness Is...' campaign bringing festive convenience and joy to families during the busy holiday season.

November is Sweet Potato Awareness Month. It coincides with the heart of harvest season and Thanksgiving, a food-centered holiday, Dr. W. Jinnings Burruss Jr., assistant professor of food service at the University of Arkansas at Pine Bluff (UAPB)

Wendy’s Puerto Rico offers a unique ham-and-ranch baked potato not found in the U.S. The island’s menu also features items like Nutella Frosty and loaded fries, reflecting Wendy’s global trend of adapting creative flavors to local tastes.

Row 7 Seed Company launches its vibrant purple Starling sweet potato at East Coast Whole Foods. Developed by NC State, Starling blends creamy sweetness with rich flavor and antioxidant-packed color. It joins Row 7’s fall lineup of flavor-driven organic produce.

Egyptian sweet potatoes are gaining ground in Europe as demand rises. Short transit times, lower costs, and better storage boost supply. Dutch production struggles with low yields, while growing consumer interest and ready-to-eat trends drive market growth.

Sweet potatoes have a long and meaningful history in the United States. Originating in Central and South America, the crop reached North America centuries ago and quickly became valued for its resilience, nutritional density, and natural sweetness.

EarthFresh launches Canada’s first-ever Butter Potatoes—Butter Golds, Reds, and Russets—offering naturally creamy, buttery flavor with no added butter needed. Available nationwide in sustainable packs, they redefine taste, texture, and versatility.