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September 21, 2008
KFC - 'a foreign brand with Chinese characteristics'
One of the many mysteries of modern marketing is how KFC, a once rather lack-luster American fast food brand, outperformed all competitors and in particular arch rival and world market leader McDonald's, to become the biggest restaurant chain in China....From the archive
September 19, 2008
Starbucks and KFC are drawn into China's tainted milk scandal
STARBUCKS and KFC have admitted using products from firms affected by China's tainted milk crisis. The news cames as Hong Kong ordered recalls of ice creams found to be contaminated with melamine, the compound responsible for killing four babies in a h...From the archive
September 18, 2008
McDonald’s shows Moms the production of its World Famous French Fries
Recently, the Moms' Quality Correspondents concluded their second year of unprecedented access to the McDonald's® system of owner/operators, executives and Supply Chain with Lamb Weston, one of McDonald's Potato Suppliers for McDonald’s Hash Browns and...From the archive
September 15, 2008
Triarc and Wendy’s Shareholders Approve Merger, closing expected by end of september
Triarc Companies, Inc. (NYSE: TRY;TRY.B), the parent company of Arby’s Restaurant Group, Inc. which is the franchisor of the Arby’s® restaurant system, and Wendy's International, Inc. (NYSE: WEN), announced today that their respective shareholders have...From the archive
September 10, 2008
McDonalds aumenta un 8,5% sus ventas mundiales en agosto
La cadena de comida rápida ha esquivado un mes mas a la crisis y ha aumentado sus ventas comparables en agosto un 8,5%, con lo que ha superado las estimaciones efectuadas por los analistas. Las acciones de la blue chip se disparan un 3%. No obstante,...From the archive
September 09, 2008
KFC knows how to keep a secret
As a long-standing cornerstone of KFC, world's most popular chicken restaurant chain, Sanders' Original Recipe ranks among America's most valuable trade secrets. "The concept of having a secret recipe is priceless and it provides KFC with a meanin...From the archive
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September 09, 2008
McDonald's August same store sales up 8.5%
McDonald's Corp. Tuesday said August global same-store sales rose 8.5%, while systemwide sales rose 14.1%, or 10% in constant currencies. Systemwide sales rose 5.4% in McDonald's U.S. division, while European systemwide sales were up 21.5%. Systemwid...From the archive
September 08, 2008
McDonalds se desmarca de la comida basura
McDonald's ha querido demostrar en su última campaña publicitaria que ‘la comida rápida no es sinónimo de comida basura'. Por eso ha creado un anuncio destacando que sus alimentos son naturales y una página web en la que los clientes pueden hacer sus p...From the archive
September 04, 2008
Menu labeling is a hit with New Yorkers, survey finds
Nearly nine out of 10 New Yorkers favor their city’s menu-labeling mandate because they believe it helps them make better choices when dining out, according to a survey conducted last week by Technomic Inc. The Chicago-based foodservice research firm s...From the archive
August 30, 2008
Sr. Patata: Un fast food diferente en España
El Sr. Patata es una cadena de comida rápida que nos permite como su nombre indica comer en poco tiempo. Lo que diferencia al Sr. Patata del resto de sitios de comida rápida es que su menú se basa fundamentalmente en las patatas asadas, lo que hace que...From the archive
August 27, 2008
La crisis económica sienta bien a las hamburguesas
Aumenta el número de clientes de los dos gigantes de la comida rápida, atraídos por sus económicos menús. McDonald's factura un 8% más en julio;Burger King eleva un 28% su beneficio en el último ejercicio.From the archive
August 23, 2008
La franquicia Burger King consigue sacar partido a la crisis
La cadena estadounidense de hamburguesas ha batido sus previsiones de crecimiento alcanzando un beneficio neto de 100 millones de euros al cierre de su ejercicio fiscal. La cifra supone un crecimiento del 28% sobre el ejercicio anterior gracias al fuer...From the archive
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August 16, 2008
Zorba, la patata diseñada en Alava que emplea Mc Donald's en sus restaurantes europeos
McDonald's se ha convertido en el principal cliente de Interseed Potatoes, una firma alemana que fabrica patatas fritas con una variedad desarrollada por el centro tecnológico Neiker bautizada como Zorba.From the archive
August 14, 2008
Burger King corp. abre su restaurante numero 1.000 en la region de Latino America y el Caribe
Burger King Corp. (NYSE:BKC) anunció hoy que ahora tiene abierto 1.000 restaurantes en la región de Latino América y el Caribe. En la actualidad, los restaurantes de BURGER KING® operan en 27 países de la región y han alcanzado 15 años de crecimiento p...From the archive
August 14, 2008
Council of Better Business Bureaus reviews Wendy's advertising claims
The National Advertising Division of the Council of Better Business Bureaus has determined that Wendy's International Inc., provided sufficient evidence to support product description claims made in the context of the company's "Always Fresh, Neve...From the archive
August 14, 2008
Big Mac si, pero sin ’grasas trans’
Tras haber sido declarada la guerra contra la obesidad en Nueva York por la alcaldía, franquicias como Dunkin’ Donuts, Burger King, McDonalds, KFC y Pizza Hut han eliminado de sus locales en la ciudad los tratamientos industriales para prolongar la vid...From the archive
August 14, 2008
Pizza Hut and KFC sniffing around fast-food free Nepal
Nepal's unique status as one of the last countries in the world without international fast food chains may be coming to an end, ironically at a time when the Maoists are about to lead the government. Asia Pulse asked Nepali businessmen why multination...From the archive
August 13, 2008
Wendy's ranking slides to No. 4
Wendy's International, long ranked No. 3 among fast-food restaurants based on total sales, has ceded that standing. Subway took the No. 3 slot in the latest rankings by QSR Magazine, an industry publication. Wendy's was No. 4. In the nine years QSR Mag...From the archive