News on Food Trends from United Kingdom

This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

KETTLE® (United Kingdom) has commissioned three talented craftspeople to lovingly ‘craft a pack’.

Responding to the increased consumer demand for strong traceability and high quality ingredients, British crisp producer Burts Chips started using locally sourced Cornish Sea Salt in its top-selling salt variant.

Kettle Foods Ltd has withdrawn some packs of its Oven Baked Sweet Potato Chips Sweet Chilli because they contain wheat (gluten).

The ‘Aviko Diner’ will be open for business at the UK’s first Casual Dining Show – visitors are encouraged to head down to the 50s inspired stand (U121) to sample the potato expert’s wide range of premium fries.

Potato Council acts as a knowledge house for Government raising the importance of the potato. Two years since this work programme started there has been a real increase in knowledge about potatoes amongst parliamentarians with 83% now regarding potatoes as an important crop.

McCain Foods is exhibiting two latest additions to their premium Signatures product range at the Casual Dining Show: the new Gastro Thick Cut Chip and Skin-on Fry

Potato Council, Horticultural Development Company (HDC) and the Commercial Horticultural Association (CHA) returned in force to the Fruit Logistica to build their promotion of seed potatoes from Britain and raise the profile of the diversity and quality of UK horticultural crops.

KETTLE® Chips the UK’s No.1 Premium Crisp brand is bringing some excitement and new news to the Single Serve Crisps and Snacks category.

Daymer Ingredients, a distributor of AVEBE Starches located in the United Kingdom, reports an (upcoming) increase in potato starch prices

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark

Supporting the chipping sector is high on the agenda for Potato Council all year round, but with Chip Week (17 – 23 February) just around the corner, the team is more focused than ever on helping chips shops improve the quality of their chips and drive sales as a result.

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

Potato yield increases in the United Kingdom have stuttered to a halt in a similar manner to cereals in recent years and experts believe improving the state of British potato-growing soils will be vital to drive yields higher again.

Following the successful first-time collaboration by the British potato and horticulture sector at Fruit Logistica 2013, Potato Council, Horticultural Development Company (HDC) and the Commercial Horticultural Association (CHA) return with their industries to this massive event in February 2014.

The potato industry flocked to Harrogate for BP2013, with organisers reporting a 20 per cent increase on the usual 6,000 attendance.