For its Super Bowl ad this year, Frito-Lay is putting a musical spin on last year's successful Doritos promotion using consumers' homemade videos for its commercials.
The chipmaker will devote 60 seconds of Super Bowl advertising time - worth more than $5 million - to a consumer's original song that is the winner in an online contest. Unlike like last year's competition, where the video had to be a do-it-yourself Doritos commercial, the tunes don't have to be about any Frito-Lay brand.
