The Inventure Group announces partnership with Bruce Foods, new products

Leading snack food manufacturer, The Inventure Group(R) (Nasdaq: SNAK), expands its portfolio of licensed brands today by announcing a partnership with Bruce Foods to add its signature Original Louisiana Hot Sauce(R) to a new line of Hot Fries snacks under Inventure's Poore Brothers(R) and Bob's Texas Style(R) brands. The new ready-to-eat Hot Fries will begin appearing in stores and vending machines next month with a suggested retail price between $1.00 and $1.29 per three-ounce bag.

The new Hot Fries line complements the uniquely flavored kettle-cooked potato chip products that Poore Brothers and Bob's Texas Style are best known for;however, it's the first three-dimensional, fry-shaped snack for both brands.

In addition to the new Hot Fries line, the Inventure Group adds two new flavors to its existing Poore Brothers kettle-chip lineup this month, including Molé --a sweet chocolate and spicy chili seasoned chip--and a revamped Habanero variety which will serve up just the right mix of heat and flavor.