Iscon Balaji Foods Showcases Hungritos CrispX Fries and Wins Saudifood Excellence Award 2026

Iscon Balaji Foods Pvt. Ltd. (IBF), one of India’s leading vertically integrated potato processors, concluded a milestone showcase at The Saudi Food Show 2026, held at the Jeddah Superdome from September 27 to 29. Presenting its flagship consumer and commercial brand, Hungritos, the company made a strong impact across the regional food sector with high-profile product debuts, nonstop culinary sampling, and a prestigious industry award.

Hungritos Debuts Everlasting CrispX Fries

A major highlight of the exhibition was the official regional debut of Hungritos’ new Everlasting CrispX fries, engineered specifically to meet the performance demands of fast-casual dining, commercial kitchens, and delivery-centric food businesses. Operating live frying counters throughout the three-day show at Booth 4-K1, the team demonstrated the product’s performance in real time.

In a market where holding time and crunch retention are crucial for customer satisfaction, visiting chefs, caterers, and foodservice operators widely praised how the fries retained their crisp exterior and heat long after frying without losing texture.

Iscon Balaji Foods Receives Saudifood Excellence Award

Adding to the event’s success, Iscon Balaji Foods was honored on the global stage with the coveted Saudifood Excellence Award 2026, recognizing the company’s manufacturing standards and continuous focus on convenience food innovation. The win served as a major talking point across the exhibition halls, drawing steady traffic from commercial trade delegates, regional retail buyers, and prominent QSR chains looking for dependable supply partners.

The Hungritos team showcased its frozen potato products at The Saudi Food Show 2026 in Jeddah.

Beyond the new fry launch, visitors sampled an extensive portfolio of Hungritos frozen potato finger foods and specialty cuts. Attendees consistently highlighted the natural potato taste, uniform golden appearance, and high kitchen yields.

Expanding Frozen Potato Opportunities Across the GCC

Supported by integrated agronomy and automated processing facilities in Gujarat, India, Iscon Balaji Foods highlighted its ability to provide scalable, export-ready, Halal-certified frozen solutions. Commercial discussions throughout the show focused on regional distribution partnerships, institutional foodservice contracts, and custom private-label programs across Saudi Arabia and neighboring GCC markets.