Hai-Jaga Chips is a Japanese potato-based snack brand owned by Oyatsu Company Ltd. that offers thick-cut, crispy potato nibbles with intense savoury flavours. The brand name is a combination of "Chuhai," which refers to Japanese ready-to-drink cocktails, and "Jaga," the Japanese word for potato. Hai-Jaga was created as a snack to supplement the expanding Japanese demand for canned chuhai and other ready-to-drink drinks.
Hai-Jaga products have a particular thick, firm, and crispy noodle-strip style that distinguishes them from traditional thin potato chips. The snacks were first launched in Japan, with flavours designed around certain beverage and meal combinations.
The first Hai-Jaga range featured the following:
- Rich Karaage, a flavour inspired by Japanese fried chicken.
- Rich Bacon Cheese is a savoury bacon and cheese flavour.
Hai-Jaga's goods were distributed through Japanese convenience shops, placing the company in the packaged potato chips and savoury snacks market. The brand is part of Oyatsu Company's larger snack product line, which also includes the popular Baby Star noodle nibbles.
Oyatsu Company Ltd., a Japan-based snack company with headquarters in Mie Prefecture, owns the Hai-Jaga Chips brand. Oyatsu Company manufactures and distributes snack foods for children and adults, ranging from potato snacks to noodle-based snacks and other savoury food products.
